Technique for the development and organization of a weekend tour. Drawing up service programs within the framework of the weekend Features of organizing weekend tours

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The main directions of tourism development were cognitive and recreational in nature; to a significant extent contributed to the enlightenment and spiritual enrichment of various strata of the population, contributed to the knowledge of the fatherland and the formation of national identity.

Recreational hikes were originally designed for business travelers who don't have time to spend on vacation. So from 1890 to the October Revolution, a tourist infrastructure (transport network, restaurant and hotel industry) was formed, numerous travel companies, clubs, bureaus, companies appeared. Two main components of the tourism market are being formed - elite tourism of the wealthy and excursion and recreational tourism of the intelligentsia.

In the modern pace of life, many have no time to find time for an excursion or tour. Tours that can be held on a weekend can be a great solution. These tours provide an opportunity to get acquainted with the main attractions in just one day and have a great weekend.

Weekend tours are 2-3 days rest, exciting, as a rule, only one working day - Friday.

Weekend tours have a different focus:

1. educational tourism - does not depend on the age of the participants, only on the range of their interests.

Cognitive tours are divided into:

  • · Stationary tours (stay of tourists in one city, tourist center);
  • · Route tours (visiting several settlements, attractions, built in the form of a travel route);
  • · Entertainment tours (entertainment during a tourist trip. The main programs are excursion and entertainment.

Entertainment tours can be:

  • · Periodic or one-time - organized for holidays, during vacations or traditional festivals;
  • · Regular - tours to specially created places of permanent entertainment.);
  • 2. Ecological tourism - includes both small educational tours for schoolchildren and regular tourist programs in national parks and reserves;
  • 3. Business tourism - tourist trips for business purposes. Despite the wide variety of types of tourism, recreational trips on weekends are in greatest demand among the population.
Description

The emergence and development of weekend tourism was associated with the needs of the population for recreation at the end of the working week.
Weekend tours were designed for business people who simply do not have enough time for vacation, who find it difficult to escape even for a week, let alone a full month vacation.
Weekend tours are becoming more and more popular among the population. With the help of such tours, it is possible to diversify the usual weekends, make them more original and memorable, have a great rest after working days and create an excellent mood for the following days.

Introduction …………………………………………………………………… ..… ..3
CHAPTER I. Theoretical substantiation of the problem of technologies for the development and organization of a weekend tour ……………………………………………… .6
1.1 The concept of free time, leisure, recreation and their place in human life ………………………………………………………………………… .6
1.2 The concept of weekend tourism and its content ……………… 16
Chapter 2. Weekend hike …………………………………………… ... 21
2.1 Types and classification ………………………………………… .. 21
2.2 Family tourism ……………………………………………… .. 24

Conclusion ……………………………………………………………… ........... 34
List of used and cited literature ………………. ………. … .36
Appendix 1 ……………………………………………………………… .... 42

Tour design involves the following stages:

  • - establishment of standardized tour characteristics;
  • - establishment of technology for the process of serving tourists;
  • - development of technological documentation;
  • - definition of quality control methods;
  • - project analysis.

The documentation specifying the requirements for the tourist service process should include:

  • - description of processes, forms and methods of serving tourists;
  • - the value of the characteristics of the tourist service process;
  • - the number of personnel and the level of their professional training;
  • - contractual provision of tours.

Project analysis is the final stage of design, the purpose of which is to confirm the following information:

  • - the characteristics of the projected tour ensure the safety of life and health of tourists and the protection of the environment;
  • - the requirements for the tourist service process correspond to the projected characteristics of the services;
  • - quality control methods provide an objective assessment of the performance of the service process.

Features of the organization of family tours.

When organizing family tours, the following features should be considered:

  • - Age. Changes in the age structure of the population in one way or another have an impact on virtually all branches of business. Tourism managers are more concerned with the age of the population than the actual size. It is necessary to monitor trends in age segments of the country's population and determine their impact on tourist demand.
  • - Children. The increase in the number of newborns is an undesirable circumstance for tourism managers, as families with babies and young children prefer to stay at home rather than travel. Moreover, in such families, part of the income that could have been spent on tourism is spent on small children.
  • “Adolescents are an important market segment as they have significant individual purchasing power and influence family members in their shopping and vacation decisions, especially in high-income families.
  • - The segment of young people in the tourism market consists of two age categories: from 18 to 24 and from 25 to 34 years old. These categories have significant motor ability and influence, as they are the most numerous. Since they represent a large group of people, it is possible to identify complex trends in this segment: relatively late marriage, the first child in the family, a small household, the importance of a career for both adult family members. In the tourist market for young people, there are two most common subgroups: young singles and young families without children.

Introduction ................................................. .................................................. ...... 2

1. Zarinsky district .............................................. .......................................... 4

1.1 Geography and economy of the region ............................................. ................ 4

1.2 Historical attractions of the area ................................ 10

2. Tours of the day off and their conduct in the Zarinsky district ............... 15

2.1 Weekend tours .............................................. ................................ 15

2.2 The possibility of holding them in the Zarinsky district ............................ 20

Conclusion ................................................. ................................................. 29

Bibliography............................................... ............. thirty

Introduction

Altai Territory is located in the center of the largest continent of the Earth - Eurasia. The southeastern edge of the West Siberian Plain and the highest and most significant part of the Altai mountainous region are located on its border. Travelers will find here the mirror-like surface of emerald lakes, and vast expanses of now-plowed steppes, birch copses, forests of pine, larch, and cedar that delight the eye. A dense network of rivers cut through our lands.

Altai, as our land is usually called for brevity, is an important economic region of Russia with diversified agriculture and large diverse industries. With the commissioning of the Zarinsky Coke Plant in the region, ferrous metallurgy also received a residence permit (of course, during the current crisis, all this is going through hard times). In the Altai Territory, the largest rivers Biya and Katun, merging, form one of the main Siberian rivers, the Ob. There are 13 thousand lakes on the territory of the region, and the largest of them is Kuldinskoe (728 sq. Km). These rivers will satisfy the most demanding lover of extreme tourism rafting. In the Altai Territory there is a relict Savushinskoye Lake, unique pine tape forests (the only ones in the world) stretching for hundreds of kilometers, bottomless caves that have preserved traces of ancient people (according to many scientists, the first man appeared in Altai). The federal resort of Belokurikha is famous with its famous Rodon baths, as well as the town of Yarovaya with its therapeutic mud. So if you want to relax and improve your health, then Altai is simply created for you. In the Altai Territory, two types of landscapes prevail: in the east - mountainous, in the west - steppe, large areas are occupied by taiga massifs. The taiga wilderness and lake surfaces, rich in game, will be appreciated by real fishermen and hunters. Altai is home to bears, wolves, hares, elks, lynxes, cranes, hazel grouses, wood grouses, cranes, bream, roach, crucian carp, sturgeon, grayling, sterlet, ruff.

To achieve this goal, it is necessary to solve the following tasks:

get acquainted with the natural and economic features of the studied area;

study the history of the Zarinsky region;

analyze the possibilities of conducting weekend tours in a given area.

Tourism (from French - walk, trip) is a trip in free time, one of the types of active recreation, which has now turned into a whole industry, a global industry. The main functions of tourism: reproductive, cognitive, as well as the function of self-expression. All these functions are closely interconnected, complement and accompany each other, allowing for a modern approach to tourism as a software service.

1. Zarinsky district

1.1 Geography and economy of the area

The Zarinsky District of the Altai Territory is located in the north-eastern part of the Territory, bordered by the Kemerovo Region, Zalesovsky, Kosikhinsky, Kytmanovsky and Pervomaisky Districts. Area - 5.2 thousand sq. Km. Population - 22.0 thousand people: Russians, Germans, Ukrainians, Belarusians, Kazakhs, Mordvinians, Chuvashs, Altai. In 1979, the Sorokinsky district was renamed into Zarinsky, the administrative center was moved to the city of Zarinsk (a city of regional subordination). Located on the Chumysh River, 100 km north-east of Barnaul. Founded in 1970 as a workers' settlement. The district consists of 50 settlements, the largest: Tyagun, Golukha - more than 2 thousand people, Khmelevka, Smaznevo, Novomanoshkino - more than 1 thousand people.

On the territory of the region there are deposits for the extraction and production of cement, bricks: brick loams, expanded clay, mineral paints, building stone (crushed stone), limestone (including cement). There is also a gold deposit in the region.

The climate is continental. The average temperature in January is minus 17.7, in July - plus 19.2. The annual amount of atmospheric precipitation is 450 mm. The soils are black, gray forest soils. They grow - fir, spruce, cedar, birch, aspen. They live - elk, roe deer, fox.

On the territory of the district there are 53 operating peasant farms and 14 collective farms. The main direction of the economy is agriculture, industry is developing:

crop production: wheat, rye, millet, buckwheat, oats, barley, legumes, sugar beets, fiber flax, sunflower, potatoes;

production of livestock products: meat of cattle, pigs, poultry; milk; egg, honey.

On the territory of the region there is the largest by-product coke plant in the region; enterprises for processing agricultural raw materials; logging and timber processing enterprises; cement factory; organization of the social sphere: 31 schools, 10 kindergartens, 34 rural houses of culture and clubs, 34 libraries, 2 music schools, 3 hospitals, a local history museum.

Highways Barnaul - Kemerovo, Zarinsk - Biysk, as well as the main railway connecting Altai with Kuzbass pass through the territory of the district. Zarinsk is connected by highways with Barnaul and Biysk.

In the area of \u200b\u200blivestock breeding in January-June 2008 produced: milk - 15502 tons (108.1% to January-June 2007), eggs - 3130 thousand pieces. (102.6% to January-June 2007). Livestock and poultry were sold for slaughter in live weight of 1303 tons, which was (94.0% to January-June 2007). The sown area of \u200b\u200bthe main crops in farms of all categories for the 2008 harvest was: grain crops - 51,415 hectares (106.1% to 2007), sunflower for grain - 2373 hectares (2.2 rubles to 2007), potatoes - 1355 hectares (106.8% to 2007), vegetables - 163 ha (116.4% to 2007).

The volume of industrial production in January-June 2008 is 882,021 thousand rubles, per capita - 41,802 rubles, the index of industrial production is 131.9, the level of investment in fixed assets - 78,022 thousand rubles. (volume index - 109.5), residential buildings were put into operation - 544 sq. m (in% of January-June 2007 - 94.3), the volume of work performed on their own by the type of activity "construction" - 14 thousand rubles. (volume index - in 1.9 rubles).

The output of the main types of products in kind in January-June 2008 amounted to: heat energy - 31.7 thousand Gcal, timber removal - 13.3 thousand dense cubic meters. m, timber harvesting - 13.3 thousand dense cubic meters. m, lumber - 8.7 thousand cubic meters. m, non-metallic building materials - 211.7 thousand cubic meters. m, garments at actual prices - 807 thousand rubles, confectionery - 4.5 tons, bread and bakery products - 421.2 tons, pasta - 0.5 tons, cheeses and cottage cheese - 35.5 tons, whole milk products (in terms of milk) - 1325.4 tons, animal oil - 15.0 tons, fat cheeses (including feta cheese) - 30.9 tons, flour - 898 tons, cereals - 524 tons.

Retail trade turnover amounted to 118,580 thousand rubles. (volume index - 112.2). The volume of paid services to the population is 25,126 thousand rubles. The volume of consumer services to the population - 669 thousand rubles.

The number of registered economic entities of all types of economic activity as of July 1, 2008 amounted to 214 units. (in% to July 1, 2007 - 98.6%). The financial activity of the region's enterprises brought in profits of 144,896 thousand rubles, the share of profitable organizations - 88.9%, the share of unprofitable organizations - 11.1%.

Accounts receivable as of July 1, 2008 - 380,576 thousand rubles, accounts payable - 431,221 thousand rubles. The indebtedness of enterprises on credits and loans as of July 1, 2008 is 740197 thousand rubles. The average monthly salary of one employee in the district for January-June 2008 was 6904 rubles (142.1% against January-June 2007). As of July 1, 2008, 632 unemployed were registered in the labor market. (by July 1, 2007 - 100.6%), citizens looking for work - 639 people. (by July 1, 2007 - 101.6%), the unemployed who received unemployment benefits - 457 people. (by July 1, 2007 - 101.6%).

In the north-east of the region, Western Siberia is separated from the Altai mountains by a strip of undulating relief of the pre-Altai foothill plains, the Salair ridge. Its relief, which has survived a long tectonic history, was relatively recently (about 10 million years old) renewed by neotectonic movements, manifested in the arch uplift and block movement of giant masses of the earth's crust. These young movements were accompanied by intense erosional dissection, which destroyed almost completely the remnants of the once hilly, so-called peneplained surface. Altai is the western edge of the powerful mountain belt of Southern Siberia, raised in the form of a huge arch to an altitude of more than 4000 m. Erosion and glacial processes simulated tectonic structures and determined the modern appearance of the relief with a complex of tectonic glacial and water-erosional forms.

Salair Ridge is a plateau-like upland in the Kemerovo, Novosibirsk regions and in the Altai Territory. The Kuznetsk Basin is limited by a length of about 300 km. It is a low-mountain ridge with a gently sloping and hilly-ridged relief. The highest height of the ridge is 621 m (Mount Kivda). Much more precipitation falls here than in the adjacent steppes. Significant spaces in the axial part of the ridge are occupied by chernaya taiga (fir-aspen-birch forests), which are separated in the west from the Chumysh valley by a wide strip of forest-steppe with birch groves. The low-mountainous part of the region is sparsely populated and has no good roads. In winter, snow cover is established here early, and by the end of winter it often reaches a height of 1.5-2 m. On the slopes of the Salair ridge, among the stones and shady taiga thickets, hundreds of streams and rivers run. River valleys are the most interesting and picturesque places in Salair. The main river of the Salair Ridge, flowing through its very heart, is Berd. The riverbed of Birdie is winding, abounds in long sandy streams. The current is mostly calm. The second largest Salair river is Suenga. Suenga is also very picturesque. Rough rifts are often found on it. Grayling is found in the Salair rivers. This fish is typical for mountain rivers. A number of plants rare for Siberia are found on Salair.

In spring, the slopes of the Salair Ridge are a luxurious carpet of primroses. The snow has not yet completely melted, and from under last year's foliage wonderful flowers are already making their way towards spring - kandyk, Altai anemone, gusinoluk, corydalis, lumbago. European Clefthoof is a relict plant that has survived on the Salair Ridge since the era when the climate in Siberia was much milder and deciduous forests prevailed. The taiga is also very beautiful in autumn. The evergreen color of pines and firs is complemented by the yellow, orange and red tones of deciduous trees at this time. Here and there, bright lights of the fruits of mountain ash, raspberry, rosehip, currant glow among the foliage. Large amounts of snow in winter and humid Salair summer contribute to the gigantic growth of grasses. Even ordinary plants sometimes reach enormous sizes here and form rugged thickets - a real grass jungle. There are different types of forests on Salair. Most often these are mixed forests. In some places, light, cheerful birches prevail, sometimes pine forests are found. Salair is characterized by extensive areas of clean aspen forests. In hard-to-reach places, dense, difficult-to-pass taiga, consisting of fir and aspen, is still preserved. These gloomy dark coniferous forests in Siberia are called black or black taiga. In such a forest, dampness is always felt and twilight prevails - here is the kingdom of mosses, ferns and lichens. The mob is gloomy, gloomy, littered with dead wood. These are typical bearish spots. It seems that the owner of the forest is about to emerge from the thicket. The most beautiful and valuable areas of Salair are areas of pure fir forest. In recent decades, fir forests have suffered greatly from the activities of loggers. There are practically no large areas of fir left. One of the islets of the fir forest has survived in the vicinity of the former village of Kotorovo. A natural monument "Chernevy forests of Prisalairya" is organized here. An ecological path has been laid along the territory of the natural monument, which is used by scientists who study the biocenoses of the Salair taiga. In this untouched corner of the black taiga, there are interesting representatives of the fauna, such as, for example, this Upland Owl. Animal world Salair is very rich. First of all, insects attract attention - the ubiquitous ants, forest bugs, bright and bizarre butterflies. A number of rare insects are found on Salair, for example, the Apollo butterfly, listed in the Red Book of Russia. In the taiga, on the dead tree trunks, the work of barbel beetles and bark beetles is clearly visible. They tirelessly recycle the trunks of dead trees. Wet, rich in herbaceous vegetation, the Salair taiga creates ideal conditions for the existence of the taiga tick, a vector of encephalitis. There are many ticks on Salair. What can you do - taiga - there is taiga. And there should be bears in the real taiga. Sometimes you can even see them. You should not stay here for a long time - the mother of a bear cub may be nearby. Bats can be found in caves and hollows. All species of bats living in our region are listed in the Red Book. Scientists are researching these peculiar animals, developing measures for their protection. Salair taiga is an abundance of birds. More than a hundred species of birds live and breed here. The blue nightingale is one of them. He made his nest at the edge of the forest. The female will incubate a clutch of 5 greenish eggs for about two weeks until the chicks appear.

Mountain conditions and the ability to quickly get from Barnaul (4 hours by train) attract many tourists here, especially in winter. It is possible to carry out skiing and hiking trips of I-II categories of difficulty. The Salair river network is very dense, but the largest streams, with the exception of Chumysh, are suitable for rafting only during the snow melting period: at the end of April - May. Among the natural monuments is a unique relict linden grove on the river. Uksunay.

1.2 Historic landmarks of the area

The historical potential of Zarinsk, although not great, is very diverse. First, of course, the city of Zarinsk itself. Zarinsk is the youngest city in the Altai Territory - it was formed by the merger of the station settlement Zarinsky and the regional center Sorokino on November 29, 1979 by the Decree of the Presidium of the Supreme Soviet of the RSFSR.

The first Russian peasants began to penetrate the area only at the end of the 17th century. At first, individual peasants and fugitives came here for the purpose of fishing, and from the beginning of the 18th century groups of "hillocks" - seekers of treasures in ancient burial mounds began to penetrate. Gradually, settlers began to settle in new lands. Reliable news about Russian settlers in this territory dates back only to 1716. The Russian ambassador of Dzungaria, Ivan Cheredov, wrote in his report that in 1716 the nomads, along with the Teleut yurts, burned many villages belonging to the Russian peasants on Chumysh. Thus, in 1716, Russian peasants already lived on the territory of the district. The regional archive records that in 1722 the first village of Ozerno Titivo (now Ozernaya) was formed. In subsequent years, many other settlements arose, which are now the centers of state farms, collective farms.

Before the emergence of the city, there were two villages on this place - Kamyshenka and Sorokino. The village of Sorokino dates back to 1748. By the time Zarinsk appeared, administrative and economic organizations were located in Sorokino, a number of objects were built: a brick factory, a brewery, a three-storey school, a Mir cinema, a library, a Teremok kindergarten, a House of Culture and a House of Life, a sanitary and epidemiological station, veterinary clinic, road construction department No. 2, shops, as well as a recreation park with carousels and a dance floor. One after another were built twelve - apartment buildings in the center of Sorokino. And in 1962 a water supply was laid.

On the site of present-day Zarinsk, the commune "Dawn of Communism" was created. Its organizer - Ivan Bolshanin was able to unite like-minded people. They built a pig farm, created an apiary, opened a reading room, sent walkers to Moscow for a tractor. Despite the fact that the organizers were captured and killed by the kulaks, the commune lived on. In 1929 she passed to the charter of a collective farm. Later, the fields of the Sorokinsky state farm were located on its lands. So that the current city includes two villages and a state farm.

Russia is a great railroad power. The presence of a dense network of railways, especially in the European part of the country, makes it possible to organize a variety of geographic location, the form and content of the routes of railway tours.

When organizing tourist routes by rail, it should be remembered that the railway network of our country is divided into several roads according to the territorial principle. The European part of Russia is more developed, the Eastern part (Siberia and the Far East) is less developed. The construction of the Altai-Kuzbass railway was completed in 1953, a station with a railway station was built, which was named "Zarinskaya".

A number of industrial and communal storage organizations associated with the agriculture and forestry of the region arose in the formed station settlement, such as: a creamery plant, a grain receiving point, an elevator, a beet point, agricultural machinery, and the Chumysh rafting office. In 1958 the settlement received the status of a "workers' settlement". And in 1961, the construction of the second railway track and the electrification of the village was completed. In the same year, a bridge was built across the Chumysh River.

In March 1968, a task was approved for the development of a project for the construction of a coke-chemical plant. In the fall of 1971, a master plan was drawn up and approved. In the summer of 1977, the construction of the first coke oven battery began, and in 1981 the first Altai coke was produced.

Archeology in the area - petrographic analysis of stone material suggests that the Paleolithic inhabitants of the river valley. Chumysh used a local stone. At all points, ancient man carried out the primary sorting of the material. The production involved dark-colored, fine-grained, siliceous varieties of rocks with approximately similar physical and mechanical properties. Siliceous varieties of siltstones, tuffaceous siltstones and mudstones attracted special attention. Sandstones and tuffaceous sandstones of fine-grained and fine-grained structure from dark gray to green color, as well as black to green microquartzites of various origins, were used somewhat less frequently. At the Pobeda-1 and Kolonkovo-8 localities, side-scrapers were found that were formed on semi-primary flakes cut from microquartzite pebbles.

In the Zarinsky region, in the valley of the river. Chumysh is a man-made cave Orthodox church. It was created at the beginning of the 20th century by the monk Daniel, who put 12 years of his life on this ascetic labor. Underground cells, galleries, labyrinths have a total length of about 250 m and are very similar in layout to the Kiev-Pechersk Lavra. The largest room is a 4 x 5 m altar room with a domed ceiling. Its deep research was carried out by V.V. Kokshenev (former methodologist of the Children's and Youth Center of the Zheleznodorozhny District). He and his guys spent more than one day exploring the area. During the research, the burial of a little girl was discovered. Together with her, her doll was buried, the headdress of which resembled the traditional headdress of the Indians of North America. This burial once again confirms that North America was inhabited by immigrants from Russia, more precisely from Western and Eastern Siberia. Anthropologist Turner, an adherent of the three-stage settlement of America, includes not only the northern regions of China, but also Siberia as the ancestral home of the Indians. Siberian territory is also considered the homeland of the pro-Americans by our compatriots - Yu.G. Rychkov and E.V. Yashchuk. In their opinion, in the Upper Paleolithic era (about 26 thousand years ago), an initial community existed on the territory of Siberia, which gave rise to two lines of ethnogenesis - Siberian and American. The broader area of \u200b\u200bthe ancestral home of American Aborigines is indicated by Nile and his colleagues. After analyzing the geographical distribution of four groups of mitochondrial DNA (A, B, C, D) and T-lymphotrophic virus type II (HTLV-II), they found the latter in 11 of the 38 studied groups of Amerindians, as well as in Mongols, but did not find it in none of the 10 studied ethnic populations of Eastern Siberia. Therefore, the authors believe that the immediate ancestors of the Amerindians had common roots with ethnic groups living in Mongolia, Manchuria and Siberia.

However, many researchers do not mention Siberia at all as one of the places where the Proto-Americans could have come from. Thus, M. Ney and A. Roichudhuri, based on the variability of blood proteins in 26 different populations of the world, believe that the first colonizers of the New World were people from the eastern regions of Central Asia, who also gave rise to the ethnic groups of Japan, the islands of Polynesia and Micronesia.

In the same sub-item, we will include one geographical subject, namely the so-called "rifts" on the river. Chumysh. Although it is a geographic object, it is, as it were, included in the general "complex" of the historical sights of the Zarinsky region described above.

Natural monuments in the east of the region are of great interest. For example, islets of linden groves, preserved in the dense dark forests of the Zarinsky region. They testify that Siberia once had a warm climate and these trees were common here.

Back in the 50s. of our century, in the remote villages of Altai, one could see many peasant houses with interior wood painting. It was then that the employees of the Moscow Research Institute of the Art Industry, who organized a search expedition, discovered an unusual thing in the village of Khmelevka (Zarinsky District) - a fragment of a painting with the name of its author. A painted guardianship was found (the upper part of the board above the Russian stove), which read: "Akent Bushuev. 1897". This is a huge rarity. Most of these murals, like other works of old folk masters, do not have signatures. One common name for these authors is the people. Through his collective efforts, from generation to generation, an artistic tradition was created and developed.

Modern times have significantly changed the peasant life. The walls of village houses began to be covered with plaster, and interior Altai painting can be seen only in museums, including the Altai Regional Museum of Fine and Applied Arts. This kind of folk art is now finding expression in small forms. The decoration of household items has by no means lost its significance. Since ancient times, these things have carried two principles - the utilitarian and the artistic, which existed in a natural unity.

There are descendants of settlers from Central Russia on the territory of the region. Which in the 16-19 centuries moved here for a number of reasons. Someone came to Altai for free land, someone was looking for "Belovodye", someone moved as attributed to factories.

2. Weekend tours and their conduct in the Zarinsky district

2.1 Weekend tours

Initially, weekend tours were invented for business people who simply do not have enough time for vacation, who find it difficult to break out even for a week, not to mention a full month's vacation.

How often do we wait for the day off in the hope of resting a little, but we spend them in household chores and chores. Wouldn't it be better to have a real weekend getaway, afford weekend tours, with its diversity of nature, wonderful old cities and museums, provides many opportunities for tourists. The most attractive thing about these mini-trips is the variety of possibilities. Such tours offer universal programs: family travel, corporate or group tours. Couples in love can organize a weekend tour just as a "romantic" trip. Mini-trips such as weekend tours can help you escape from your daily routine and relax. Travel companies, organizing such trips, think over and organize everything to the smallest detail. And a comfortable bus, and food, and accommodation. Such tours are a great opportunity to get to know colleagues at work, meet new people or strengthen family relationships.

Weekend tours are 2-3 days exciting vacation, as a rule, only one working day - Friday, of various orientations:

educational tourism - does not depend on the age of tourists, but only on the range of his interests. A person can be interested in a lot, and especially something unusual and unusual, previously not seen and unknown. Therefore, when developing a market, when advertising, special attention should be paid to highlighting these particular sides of the tourist route.

There are two types of cognitive tours:

1) stationary tours - with tourists staying in one city, tourist center;

2) route tours - visits to several settlements and centers of attractions, built in the form of a travel route.

entertainment tours (the basis of weekend tours). Their main goal, of course, is entertainment during a tourist trip. All entertainment tours, as a rule, have a short duration. Their duration is usually 2-4 days. The most common recreational tours are "week-end tours". The main programs are excursion and entertainment. As a rule, one excursion is provided - a sightseeing tour of the city. The main direction is entertainment according to the chosen type. One of the types of services on such tours is participation in festival programs, festive events held in the place of recreation. When visiting theme parks - actually visiting them (providing tourists with entrance tickets, often at discounted prices). Evening entertainment is usually required (restaurant, special concert, etc.). Meals - most often half board (breakfast, dinner). At the same time, dinner often falls on evening events and may or may not be included in the price of the voucher, depending on the obligation and attractiveness of the event. That is, when planning meals, it is taken into account whether dinner is included or not included in the leisure or even evening excursion program.

Entertainment tours can be of two types:

1. Periodic, or one-time, tours - organized for holidays (Christmas tours), during holidays, for traditional festivals (Venetian, in Rio de Janeiro) or can be timed to coincide with some one-time events or activities (for example, 1000 - the anniversary of Christianity or the celebration of some major national dates, etc.).

2. Regular, or permanent, tours - to specially created places of permanent entertainment (Disneyland or other theme parks, casinos in Las Vegas (USA) and Sun City (South Africa)); other smaller or lesser-known tourist attractions.

ecological tours - the concept of "ecotourism" covers a fairly wide range of travel - from small educational tours for schoolchildren to regular tourist programs in national parks and reserves. The profits from this type of tourism can be partially used to finance environmental activities.

business tourism - tourist trips for business purposes (business travel) in one form or another have existed for more than a decade.

For the successful conduct of weekend tours, two groups of important tasks and techniques can be distinguished:

tourist service program:

residence;

leisure and entertainment services;

sports programs;

excursion service;

transport services, personal services, etc.

The complex of these services forms a tourist service program. From the point of view of software services, tourist programs are always a thematic focus. Depending on the subject of the tour, a certain set of services is compiled, which depends on the purpose of the trip and the level of ordered comfort. At the same time, the program consists of basic services corresponding to the purpose of the trip, as well as services that supplement and accompany.

Implementation of software services in tourism requires the following:

special training, retraining and advanced training of tourist personnel;

development of typical scenarios and cycles of recreational activities;

active development of tourist infrastructure;

state support for private entrepreneurs;

consumer protection guarantee;

organization of the request implementation system in such a way that the consumer can participate in the design of his own rest program

a differentiated approach to serving various groups of the population associated with a common social and psychological characteristics and interests;

specialization of tourist enterprises in certain types of service programs.

Among the parameters for differentiating programs of tourist recreation and travel can be distinguished:

the main types of recreational activities (recreational activities, cycles and training systems);

the main population groups for which the programs are designed;

the degree of orientation and dependence on the material and technical base, recreational resources and tourist infrastructure;

spatio-temporal localization, social and functional orientation (health improvement, communication, cognition).

Software service primarily uses the motives and aspirations of customers. Naturally, not all of them can be clearly formulated and defined. Therefore, when describing them, it is necessary to adhere to a somewhat conditional classification based on the motivation of tourists when choosing a particular type of vacation or travel.

The motives of tourists when choosing a trip can be very diverse and depend on many factors. Among them, of course, are the age and income level of tourists, and national characteristics, and even fashion. However, among all the variety of motives, experts single out the most typical ones that are present among most consumers in most tourist markets. They are usually the basis for standard service programs that are common throughout the world. When choosing a program, economic considerations, territorial climatic and many others are also important.

Each type of tour, depending on the program, has a special specifics of the organization of tourist services, the distribution of time and the provision of services, the technology of serving tourists. In this case, the service program is based on the main purpose of the trip. With all the variety of program options, the principle "Purpose of travel - type of tour" is observed.

If this fundamental principle of organizing a tour, drawing up a program is not fulfilled, then the work is doomed to failure, even consisting of high-quality services of the highest category, since a tourist considers quality service only when the purpose of his trip is fulfilled. If he did not reach it (say, he went to improve his health, but got on a mountain hike), then his impressions are negative. Consequently, the demand for such tourist services is falling. The same applies to faceless programs composed of services of various orientations and topics and not meeting the needs of one or another segment of consumers. Any service program should be focused on a specific consumer and correspond to his target motives.

Potential clients of hotel enterprises in the Altai Territory are, first of all, individual tourists coming to the region. They can be divided into two subgroups: guests who come to rest or improve their health (mainly family vacations), as well as clients who come in a group to celebrate any holiday. As a rule, the category of individual guests is made up of people between the ages of 10 and 50. Analyzing the cost of accommodation in hotels and other accommodation facilities in Altai, we can talk about a significant spread and overpricing (the main complaint of customers). The weaknesses of the hotel industry include the fact that more than half of the accommodation facilities do not have their own website on the Internet, hotel enterprises do not work with travel agencies, more than 50% do not accept credit cards. As a rule, prices for services are too high and do not correspond to the real level of service. Many hotels have not been restored since their construction.

2.2 Possibility of holding them in Zarinsky district

On the territory of Zarinsky district, weekend tours of the following directions can be held:

ski tourism (Salair Ridge is a separate tourist region of Altai).

this is a favorite time for representatives of active types of tourism in the winter season. You can get to Tyagun station by electric trains from Barnaul and from the Kemerovo region, however, with a transfer to the station. Artyshta II. This location is ideal for 2 and 3 day tours. In the village you can rent a house for the weekend, many tenants also offer ski rental. In the last century, there was a ski base in Tyagun, but at the moment, nothing is left of it. The cultural and entertainment program may include an ascent to the hill, from which you can see the neighboring village, Anatoly (named after the commander of the partisan detachment who liberated the villages from punishers and kulak squads of the "holy cross", sometimes retreated and went into the taiga, carried out raids and raids) and the entire Tyagun. This is an extraordinarily beautiful place at any time of the year. Standing on, even if not a large, hill, you can observe all the beauties of the Siberian taiga. In winter, the taiga is like a fairy tale. Slender fir trees are covered with sparkling fluffy snow. At such a time, it seems that everything is asleep in the taiga. But even in this harsh time, many animals are active. Squirrels and crossbills deftly peel seeds from cones of conifers. The pine tree also provides food for the largest taiga birds - wood grouse. All winter they feed on pine needles. Owls catch unwary mice. True, from spring to autumn, you need to be wary of ticks, which are becoming more and more every year. Once, millions of years ago, Salair raised its peaks high, was a real mountainous country, but everything in this world is aging, even the mountains, and now the ridge can only be called mountains at a stretch. At the moment, at st. Tyagun receives its systematic development "Ski resorts of the Salair Ridge".

It is also possible for 3 days off to make a short march on skis from the village. Togulenok to st. Tyagun or Anatoly. True, you will have to leave on Thursday evening in order to get to Togulenk at night, set up a camp and in the morning move towards the intended goal. Having arrived at the final destination of your trip, take the train (you will have to wait for it) and return to the city.

Art. Togulenok has long become a favorite weekend destination among Altai (and not only Altai) tourists. Tourists and climbers hold training camps here today. Tourist rallies, ski tourism and orienteering competitions are also held. Hiking, skiing and cycling trips are organized.

In addition to living in tents and "village" houses, the Zarinsky district has a rest house "Lesnaya Dal". Located 40 km. from the city of Zarinsk in the village. Yanovo on the banks of the Alambay River, where the taiga begins, in an amazing beautiful place, among the stately pine trees, surrounded by clean and fresh air. Has a large territory. Recreation is great for youth companies, family companies with children, for corporate events. For vacationers there are cozy heated cottages for 4 - 12 people. In the cottage: rooms for 2-3-4 persons, a hall with upholstered furniture, tables, cabinets, a wardrobe, a bathroom (toilet, washbasin, shower). To services of tourists: dining room: (organized 3 meals a day); entertainment complex: billiards, gym, computers, sports equipment rental (skis, skates, sledges), banquet hall-disco, cafe-bar; health-improving complex: sauna, swimming pool, banquet hall.

Weekend hiking - in summer, in my opinion, it is still easier to move around than in winter, and the situation with an overnight stay is much better. If with the onset of the warm season (namely, when all the snow has melted) Art. Tyagun no longer attracts tourists as much as in winter, then Art. Togulenok opposite. As already mentioned above, here is the exit of the rock to the surface, and if it is simpler "rock" on which not only professional climbers are engaged, but also simple outdoor enthusiasts. For a walking tour, you can use a historical theme. And over the weekend to do (of course, a small part of it) "the path of the partisan."

Bicycle tour - like all of the above can be presented in a given area. It is especially interesting to travel through the taiga, realizing that these places have not yet been chosen by "Homo sapiens" and have not contributed to its destruction. And over the weekend, calmly and without straining too much, you can overcome the distance of 40 - 50 km., In general, get from one station to another.

Also in the area you can raft along the river. Chumysh or Alambay. But these tours, at least, to get the most pleasure, will take 5 - 7 days. Although for those who want to walk on calm water, there is an option of rafting along the river. Chumysh, or rather along its lower course. Such a vacation is suitable for those who like to often climb out of the rafting facility, since in some places, at turns, Chumysh is rather shallow. It is also not uncommon for snags sticking out from under the water, hanging "combs".

Jeep tours - the territory of the region is perfect for such tours. The endless, and sometimes bezprolazny taiga will give a lot of memorable impressions for the coming year. Take at least the road that runs from Zarinsk to st. Tyagun (not the most pleasant place, especially in the off-season). Here you can experience all the "delights" of off-road driving and enjoy the beauty of the area. This year Zarinsk became one of the cities of the "DozoR. Lite" game. The essence of the game: Tasks and tips are sent by ICQ to the team coordinator. The coordinator transfers the task to the field players who follow to the desired location. Having found the correct code (key), the team reports it to the headquarters of the organizers. Competitions are held at night.

The package of services on such tours, of course, is focused on a specific sport. However, there are general requirements for the organization of all weekend sports tours. The presence of natural and recreational conditions when organizing tours is especially important. Ski tourism requires mountains; for rafting - the presence of rivers with interesting sections, with the presence of simple obstacles, the ability to conveniently drop in and out of the route, etc.

The material base (hotels, transport, sports equipment) should also be oriented towards recreation and a certain type of tour. The tours require the rental or sale of special equipment.

The excursion program is of a small volume, for the main attractions. A combination of excursion, educational and sports programs is possible. Let's say a bike tour with stops for sightseeing.

On the territory of the Zarinsky region, you can make a weekend tour of a religious orientation or a pilgrimage. The cave Orthodox church built by the monk Daniel has already been mentioned above. The most interesting thing is that Orthodox believers come here to worship the shrine and do not lose hope that someday prayers and divine services will be performed in this unique temple again.

Not far from the cave complex there is an ancient spring, the "Holy Key" spring. Tradition says that an innocent girl who scooped up water from a spring in her palm to quench her thirst, a reflection of the icon of the Mother of God appeared in this water. Residents of the surrounding villages have long considered the source sacred and, having fallen ill, came to him to ask God for healing. If faith was firm and prayer was sincere, then a miracle happened, and even hopeless patients got rid of their ailments. Many people today make pilgrimages to the holy spring.

There is a holy spring not far from the village. Magpie log; mass pilgrimages to him did not stop even during the times of militant atheism. Today it houses the John the Baptist Skete of the Barnaul Women's Znamensky Monastery; a temple is being built.

In addition to the holy key and the temple, not far from the village. Sorochy Log is a picturesque lake, bordered by a forest. Which is suitable for a short rest, the main thing is to correctly determine the shore. Since one shore is sandy, and the opposite is muddy. Zarina church as an excursion object to visit during a weekend tour. Historical prerequisites for visiting it - Until now, on the face of the Mother of God and the image of the baby Jesus on the icon of the Mother of God "Satisfy my sorrows" in the temple complex of the Ascension Church in the city of Zarinsk in the Altai Territory, traces of myrrh are clearly visible. Moreover, on the right cheek of the Most Pure Lady, it is precisely the paths of tears that are clearly visible. For the first time, the fact of the myrrh-streaming of the icon was noticed on February 16, 1999 by the Dean of the Zarinsky District Dmitry Kapranov. The expiration of peace from the icon lasted for more than 1.5 months. Then, on April 1, a commission of the Altai and Barnaul dioceses arrived in the city, which subsequently confirmed the divine origin of this phenomenon. The icon measuring 1 by 1.5 meters was presented to the church by the Zolkin family from Zarinsk. The image, made on chipboard, is inserted into a frame under glass. The examination showed that the inside of the icon was clean and dry. However, like her frame and wall behind the shrine. It is noteworthy that "Soothe My Sorrows" was mounted at a height of three meters, access to it was not possible. "The places seem to be dried up, at the end of the dried streams there are white specks. On the surface of the icon, traces of dried drips were found as if from water, especially on the surface of the face of the Most Pure Lady, the right cheek as if from tears. And on the whole image of her and the baby God - multiple traces of drips. The white spots turned out to be an accumulation of a thin, powdery substance, odorless and tasteless, "says one of the copies of two reports hanging next to the icon. “Local interpreters linked this phenomenon directly with the bombing in Yugoslavia. But another thing is noteworthy - equally two years later, on February 16, 2001, Archpriest Dmitry Kapranov, the first rector of the Zarinsky temple, died. The miracle of divine manifestation is given to us to strengthen our faith and spirit. to be an omen of both joyful and sad events ", - said Father Andrey. And at the beginning of 2005, the icon of the Mother of God "Satisfy my sorrows" again pacified. This happened when the holy icon was transferred from the Temple of the Holy Equal to the Apostles Prince Vladimir to the Ascension Church, which together make up the temple complex. Despite the fact that now the icon is not streaming myrrh, pilgrims from all over the Altai Territory constantly come to the church to worship the shrine. And every week a prayer song is performed here.

On weekends, you can visit Zarinsk, there are not bad hotels, cafes (although many of them, for some unknown reason, do not work after 11) and a restaurant.

A historical tour is organized, with an excursion program designed to highlight the historical development of the area using examples of sights. Cultural events - visiting the local history museum, historical and cultural attractions. Food points are ordered in convenient proximity to the planned excursion sites. On stationary tours, half board is more often offered or (less often) only breakfast

Here you can visit: the temple (one of the most beautiful in the region), the local history museum, walk along its streets. The names of the streets are directly related to the history of Zarinsk.

Voinov-Internationalists Street will remind you that three young guys from Zarinsk gave their lives doing their international duty in Afghanistan.

Street 40 Pobedy is named in memory of people who died during the war.

Taratynova Street is named after the foreman of the SU-53 Ivan Yakovlevich, who in 1977 led a team of installers in the construction of housing and tragically died in his workplace in October 1981.

Zarinsky Intersettlement Museum of Local Lore - The Museum was founded in July 1971. The design of the museum's exposition went on for several years, the opening took place in November 1978. The museum contains materials about the partisan movement of 1919-1920, memoirs, photographs of the leaders of the partisan movement. Museum of local lore (back in the late 60s, early 70s, historical material was collected by enthusiasts - local historians of the Sorokin school). And in 1971 a committee for preparation and collection was organized. The museum was opened in 1978. It was opened in a large wooden house built in 1910. In 1984 the museum was awarded the honorary title of People's Museum). Halls:

1. Hall of the pre-revolutionary life of the local peasantry.

2. Exhibits of an archaeological expedition conducted in the area.

3. Exhibition of representatives of the fauna of the Zarinsky region.

4. Permanent exhibition of paintings by Nikolai Aleksandrovich Ruzin.

5. Hall of Military Glory: Expositions by Civil and V.O.

6. Works of Altai artists.

7. Exhibition about famous people of Zarinsk, writer M.S. Bubennov, honored artist R. F for glass Muratov V.S., honored doctor R. F Nemchinov E.P.

8. A corner of old clothes.

10,000 items registered. Over 4 thousand warriors-fellow countrymen did not return from the battlefields. The museum is located on 2 floors of the building. Our fellow countrymen look at the visitors from the photos.

Memorial of Glory of Zarinsk. The memorial was opened by the decision of the Zarinsky City Council of People's Deputies in 1985. An exposition was built, revealing the theme of the heroic deeds of the Zarinsky people on the fields of the Great Patriotic War. In 1995 a new exposition section "Afghanistan: Our Memory and Pain" was opened.

In the city there is a building in which in December 1919 a congress of partisans of the Chumysh volost was held; memorial "Field of Communards". Also, every year on the day of the city, pop stars come to Zarinsk, thanks to "Kokkhim". This significant event takes place on the first Saturday in September every year. This is quite suitable for the theme of an entertaining weekend tour, only it is better to take care of the hotel in advance, since a huge number of residents of Zarinsky and surrounding areas gather for the celebration.

Conclusion

Drawing a conclusion from all of the above, we can judge that weekend tours in the Zarinsky region have unlimited potential. Here, both a family and a friendly company can spend their holidays. Zarinsky region is suitable for almost all types of tourism, of course not large categories, but still. Ski, water, hiking, bicycles and cars can all be organized on the territory of the area we study. The area has a good location and a relatively mild climate. The Zarinsky region remains a favorite place for visiting the so-called amateur tourists, as this area is not yet so favored by travel agencies and travel agencies. Who strive to fill everything with fashionable hotels and the base (although this also carries a positive potential in the form of jobs for the local population). Those who love to relax "savage" will find in this area quite a few interesting, informative and memorable places for recreation and entertainment. But recently, the development of the tourism industry has also been observed in this area - an example is the base "Lesnye Dali" and the developing "Complex Salair Ridge".

The only thing to remember when organizing and conducting weekend tours is, of course, responsibility to nature and the world around you. And, of course, about your safety. When going on vacation, even on the weekend, you must definitely have a first-aid kit and, best of all, a tick-borne encephalitis vaccine. And it is better to register with the Ministry of Emergencies when you go on vacation, especially if to the northeast - there is taiga and many surprises.

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