Lease the building to the retail chain. How to lease premises to networkers? How market and competition analytics are built

We choose the tenant who will receive the highest revenue in order to pay the highest rent.

If you are thinking - "rent a room", then we will promptly arrive, advise and do everything necessary to implement your plans. For this, some research work is being done. We make pivot tables, look at competitive advantages, take into account the experience of tenants in this and similar areas. Also, in addition to everything that has been said, we look at the statistics of work, and determine the directions of further movement. The general concept is built from the point of view of obtaining the greatest project efficiency, its greatest profitability.
Also, our company can provide services for "Brokerage" of a trading facility.

What we can do for you:

If you have a room that you want to rent out, we will help you and quickly rent out any commercial space.

• Rent out a retail space;
• Rent out commercial premises in Moscow;
• To rent non-residential premises;
• Rent property;
• Sell \u200b\u200byour property;
• Get the deal done;

We are engaged in premises from 5 sq. and more.

In case you need to rent out the premises through an agency, we can thoroughly work out all possible potential tenants for you. We are not limited, like other realtors, to posting information on message boards. We are not lazy. We make an average of 2000 calls per day, and all of them are aimed at communicating with tenants to move them into your premises.

Depending on the number of leased areas, there are various options for finding tenants, namely, renting out the premises in one person, but cheaper, or making the borders for several tenants, it will be more profitable. And also choose the right product-thematic direction. Our company is engaged in the lease of commercial premises, helping the owners to receive a stable and high income. The main activities that we conduct in order to rent out premises in Moscow are divided into three main stages - analysis of the premises and the environment in order to choose the right tenants, then negotiations with potential tenants and signing a lease agreement.

• 1. Analytics of premises and surroundings;
• 2. Negotiations with potential tenants;
• 3. Leasing of premises;

So, here are the main activities that we implement to rent out your premises:

Phase 1 - Room and Environment Analytics

Competition analysis

This point, of course, is one of the fundamental when choosing tenants. You need to rent out the premises to a strong tenant who will have good demand for products in the area. We will analyze all tenants within a 10 minute walking distance and determine the revenue for each of them. Based on this information, we make a commodity matrix represented in the area and determine the unmet demand. Of course, the tenants do the analytics themselves, but in order to protect the landlord from a sudden departure of the tenant due to poor work, we still deal with this process ourselves and confidently sign an agreement with the tenant who will really work excellently in the area.
This item also allows you to:

Determine an objective rental rate

Choose the optimal size of the area for each tenant

Identify the most successful formats in the area and the network companies that represent them

The image of an object is its most valuable asset!

Also, situations are possible when several nearby competitors no longer act as rivals, but start generating traffic. Those. people already specially go to this place to get a wider choice from a large assortment. Such situations are very common and have a beneficial effect on rent and tenants' revenue. Trial launches are also possible, there are many companies in Moscow that can visit the outlet for a short period to estimate the revenue. If the result is good, a long-term contract is signed. Basically, these are small-format tenants up to 150 sq.

How the analytics of market conditions and competition is built:

• Analytics of the traffic of the main competing retail outlets located nearby;
• Assortment of selected outlets;
• Analysis of tenants, rental costs, as well as the cost of goods at the given points;
• The main differences between outlets with the maximum and minimum traffic in the selected area;
• Conclusions and calculations for the given outlets, the reason for success and failure;
• Building a table of the presence of network tenants and competition for directions in the indicated retail outlets;

As mentioned above, due to this item, we can learn a lot about the parameters of renting a rented premises:

Rental rate - based on the rates in the environment and the performance of competitors;

Choose the appropriate size of the area for each product direction and tenant;

Identify the most successful federal networks and formats in the region and strive, first of all, to lease premises to them;

Identify the pros and cons of other outlets and use this to your advantage.

This will allow us to use specific statistics and take into account other people's mistakes. Also, knowing the cost of the average check in a given area and the maximum traffic of shopping centers, we can make assumptions about the income received by tenants in the surveyed shopping centers (there are other, more accurate ways to get information about the revenue of companies). Which can be used to work on defining or correcting the concept of our object.

Order a free callback, we will call you back within a minute and advise you on any issue that may arise

Stage 2 - Negotiations with potential tenants

Stage 3 - Signing a lease - renting a room

The most desirable stage for all parties to the transaction. It is necessary to rent out office, retail, warehouse space so as not to regret anything in the future. The signing of a legally competent and preferably mutual lease agreement for both parties is the key to mutually beneficial cooperation. There are as many spoiled relations and canceled contracts as you like just because many aspects of the relationship between the tenant and the landlord have not been thoroughly worked out. We will specially develop the format of the agreement, in which we will take into account absolutely all the details, as well as the following parties to the agreement:

Payment terms, incl. fines and penalties;

Responsibility for non-compliance with the terms of the contract - electricity, water, free admission

Mutual amount of fines

The procedure for interaction with regulatory authorities (firefighters, sanitary inspections, etc.);

Indexation and conditions for changing indexation and lease (often tenants ask for an ultimatum to reduce lease and indexation, threatening to terminate the contract);

The procedure for terminating the contract is unilateral or mutual, for what reasons it can be terminated. Advance warning of the other party to terminate the contract.

As well as further support of rental relations.

Our services are relatively inexpensive, but very professional. We can fully accompany your transaction, from preparation of a presentation to the conclusion of a lease agreement and further management of the object.

Our company offers the following services:

What do we get for our work? not only customer gratitude, but also friendship. We made a lot of our friends through word of mouth. How do we do it? - Deeply imbued with the idea and pay attention to every, even the smallest detail. This is the only way to get the job done that you will be proud of. It is necessary to rent out the property so that both the tenant is happy and the owner is the winner. Thorough choice of the tenant, attention to every point in the lease and legally competent support of the transaction. Personally, I like to communicate with people and always try to find a common language, so I like what I do.

Anton Borovitsky
Head of the company

A variety of offers on the retail real estate market, a clear decline in business activity due to the crisis, volatility of the national currency - these factors affect the terms of any lease, and even more so if it is supposed to lease premises to networkers.

Official statistics indicate a clear predominance of supply over demand. And the binding of the rent to the currency does not help legal entities working in the field of chain trading "on the go" to grab any offer.

Features of network trading

Domestic retailers quickly introduce into their own practice the methods used by foreign trade networks. Undoubtedly, it is difficult to fight, since on the side of foreign “guests” are well-developed infrastructure, solid investments, and a reliable “safety cushion” in the form of a certain stabilization fund.

Therefore, the landlord has difficulties in order to lease the premises to networkers. Foreigners prefer to build from scratch or use the services of developers working according to Western standards.

All these disadvantages are more than offset by the advantages of online trading:

• large suppliers always strive to work with large customers;
• both purchase prices and delivery terms for a chain retail headquarters are always more attractive than those offered by any isolated outlet.

Drawing up a commercial proposal for renting premises to networkers

A well-crafted commercial proposal increases the attractiveness of renting a particular room. The guidelines below can help you find a solid tenant:

1. It is necessary to determine a list of potential tenants, making up their proposals individually.
2. It is recommended to contact by name, and the potential client should also know the name of the landlord.
3. A positive moment is acquaintance, albeit a "nodding" one.
4. You should not use the phrases “we have free space” or “we offer a free space for ...”. They should be replaced with “We have vacated space”, “New space has been leased”.
5. It is recommended to interest the client in figures, statistics, indicating the development of the infrastructure of the area where the premises are located, to demonstrate the dynamics of changes in purchasing power.
6. Indicate brands-neighbors whose offices and sites are located nearby.
7. No long texts like company history, foundation date.
8. An attempt should be made to disclose the essence of the lease in numbers, indicating the expected benefits that the client will receive from the lease of the premises.
9. Describe the services that can be provided if needed.
10. Assess and indicate the strategic value of the leased area.
11. It is highly recommended to be objective, pointing out not only the clear advantages of the proposal, but also the existing disadvantages (a couple of disadvantages will add sincerity to the description).

Where can I rent a commercial non-residential premises or warehouse? How to rent a retail space for a store? What is the right way to rent out commercial real estate?

Hello to everyone who has looked at the site of the popular Internet magazine "HeatherBober"! The expert is with you - Denis Kuderin.

The topic of today's conversation is rent commercial real estate... The article will be useful to businessmen, owners of non-residential premises and all those who are interested in current financial issues.

At the end of the article, you will find an overview of the most reliable Russian real estate companies that provide intermediary services for the lease of commercial properties.

So let's get started!

1. Why rent a commercial property?

Successful entrepreneurial activity largely depends on a well-chosen premises for doing business. This is especially true for trade and services. A cozy, well-equipped store in a busy part of the city attracts shoppers in itself.

The same can be said for offices. Every self-respecting company should have a good-quality premises for working and receiving visitors. Even if you sell a product through an online store, you need a place for picking and issuing orders, as well as resolving disputes with customers.

Not every businessman, especially a beginner, can afford to buy non-residential premises. In such cases, commercial real estate lease comes to the rescue.

We list all the advantages of renting:

• relatively low financial costs;
• simpler in comparison with the purchase procedure for paperwork;
• the ability to change the landlord and move to another building at any time;
• a large selection of real estate, especially in metropolitan areas.

The reverse process - renting out premises - also has many advantages. First of all, it is a reliable source of passive income. Acquisition of commercial space (retail, office, industrial and others) is a good investment option.

As long as there is a private business, its representatives will constantly need premises for doing business, which means that property owners will have stable profits without much labor costs.

Finding a suitable space for a business is a troublesome event. The fastest and most reliable way to find an object is to use the services of professional intermediaries.

There is a detailed article on how modern ones work on our website.

2. How to rent a commercial property - 5 useful tips

When renting commercial objects, you need to be as careful as possible when choosing them. The parameters and functional characteristics of the premises determine how soon you can start a business, and whether the object will fully meet the goals of your business.

First, decide how you will look for a suitable premises - on your own or with the help of an agency. The first method assumes the presence of an unlimited supply of free time and is associated with a variety of risks. The second option is safer and more reliable.

For more information on working with intermediaries, see the article "".

Expert advice will help you avoid common tenant mistakes.

Advice 1. Carefully study the hood and ventilation systems

You yourself or your employees will work in the room, therefore the availability of serviceable ventilation systems is the most important point. The lack of powerful and autonomous ventilation in the building is a real obstacle to the normal operation of a cafe, restaurant, grocery store.

Food should be stored in appropriate conditions, and visitors and sellers should not be disturbed by extraneous odors. Moreover, the sanitary services simply will not allow you to use the facility as a catering establishment or a grocery store if it only has general ventilation.

Tip 2. Focus on the loading and unloading areas

A convenient area for loading and unloading goods is another key point for owners of cafes, restaurants, canteens and shops.

It is important that the site where loading and unloading operations will be carried out does not go out into the courtyard of a residential building or onto the roadway. If you interfere with tenants or motorists, you will be tortured with complaints.

The issue of full-fledged power supply is especially relevant for tenants whose business involves the use of energy-consuming equipment - refrigerators, electric ovens, machine tools, etc.

Make sure that the electrical cables in the room are large enough to meet the needs of the enterprise in full.

Tip 4. Carefully read the terms of the contract

Before you sign your autograph on the lease, carefully read the terms on which you conclude the deal.

The contract must contain the following points:

• lease terms, cost and method of payment;
• if the premises are rented with equipment, then an inventory of the property must be drawn up;
• responsibility of the parties for violation of the contract;
• terms of termination of the agreement.

The costs of utility bills, garbage collection, the maintenance of the fire system and the security alarm are usually borne by the tenant. However, the landlord pays for major repairs, if necessary, including the replacement of plumbing communications and electrical wiring if they fail.

Discuss in advance with the landlord the issue of property insurance - whether such an agreement will be drawn up, and if not, decide who will take on the payment of damages in case of unforeseen situations.

It is imperative to check the title documents of the owner - the purchase and sale agreement, an extract from the State Register for the right of ownership.

Make sure that the premises really belong to the person who rents it to you. Otherwise, one day the real owner of the object will appear with the appropriate powers. It is also important that the premises are not pledged, arrested for debts, and have no other encumbrances.

A person who is far from the intricacies of housing law should use professional help when renting or buying non-residential premises. For example, you can clarify for yourself all the unclear points on the Pravoved website - a resource where specialists from all areas of jurisprudence work.

You can ask your question even without registration, right on the main page. You will receive a legally correct and competent answer in a few minutes, and completely free of charge. If your problem needs in-depth study, you will need to pay for the services of professionals, but you have the right to set the amount of the fee yourself.

Step 2. Determine the amount of rent

To find out the optimal rental price, use one of two options. First, personally review the databases of your city and determine the approximate range of prices for renting similar premises. Second, delegate this task to a realtor.

By the way, in addition to real estate agencies, intermediary services are provided by private brokers. They usually charge 25-50% less for their work than companies. However, there are only a few private specialists working with non-residential real estate, even in large cities.

5. If you rent commercial real estate - 3 main risks for a landlord

Each landlord is worried about the condition of his property and wants to get profit from the lease, not losses.

We will list the main risks of commercial real estate owners and show you how to avoid them.

Risk 1. Misuse of the premises

Each well-written lease agreement indicates for what purpose and how the rented premises will be used. This also applies to equipment that you rent with the rental.

If the tenant promised to use the premises as a warehouse, but set up a retail store in it, you have the right to fine him or terminate the agreement without refunding the rent.

Risk 2. Damage or loss of property

You handed over the facility and equipment to a respectable, as it seemed to you, citizen, but he, in diplomatic language, did not live up to your expectations. Namely, he brought the premises to a state of ruin, broke the equipment, unscrewed the light bulbs and, in general, behaved like a pig.

In such cases, the owner has the right to claim full compensation for damage. Moreover, not only the cost of repairs should be reimbursed, but also the market value of the damaged equipment.

Liability is not provided if the object and property were damaged as a result of unforeseen circumstances - for example, from a fire or flood.

Risk 3. The tenant refuses to pay the monthly fee

Careless payers should be punished with a ruble. However, this is possible, again, if the lease is drawn up according to all the rules. That is, the document must clearly stipulate the terms and amount of monthly payments.

6. If you rent commercial real estate - the top 3 risks for a renter

The tenant can also suffer as a result of illegal or unauthorized actions of the landlord.

Risk 1. Lease of premises to which the "lessor" has no legal rights

If you are rented out by a person who does not have the legal rights of the owner to the object, the contract will be considered invalid. To avoid this, require the presentation of documents of title.

You can independently obtain an extract from Rosreestr by contacting the Multifunctional Center. The service is paid, but you will know for certain who is the boss in the house.

Risk 2. Changing the locks in the room immediately after making an advance payment

Yes, such situations still occur in nature. You sign a contract, make an advance payment, get the keys from hand to hand, and when you want to enter the premises with your property, it turns out that the locks have been changed, and the "owners" are gone.

There is only one way out in this situation - to contact the police and initiate a criminal case on the fact of fraud.

Risk 3. Sublease

The best way to clarify the point here is with a simple example.

Example

The tenant Andrey, an aspiring entrepreneur, rented premises for a store for a year, paying for six months in advance. At the same time, the businessman did not check the title documents, relying on the honesty of the lessor.

After a month of successful trading, the real owner appeared in the store with a full set of original documents. He politely asked the tenant to move out of the occupied area. Andrey tried to find a subtenant in order to at least return his money, paid in advance, but the enterprising intermediary did not answer either the calls or SMS.

Conclusion: Deal directly with the owner. At the very least, he should be aware of all the manipulations that occur with his property.

7. Professional help for tenants and landlords - an overview of the TOP-3 real estate agencies

Finding a qualified intermediary is difficult. To help our readers, we have compiled an overview of the most reliable companies in Russia working with commercial real estate.

1) Agency.net

Real estate management agency. It will help landlords and tenants lease and rent: office, retail space, workshop, warehouse, mansion and any other commercial property. The company employs only experienced and qualified lawyers and realtors.

A significant plus of the company is a professional approach, a detailed website, development of an individual strategy for each client of the office. There are no services related to real estate that the company's specialists could not provide to users.

Commercial real estate in Moscow and the region is the main specialization of the company. Respect has been operating in the market since 2004. The agency's goal was initially to provide clients with the widest range of services related to the lease, purchase and sale of real estate.

Do you dream of making money on real estate? Do you want to know how to rent out commercial real estate, what to look for when buying it and where to look for tenants? M16-Nedvizhimost equips all potential businessmen in this area and tells what is needed to get stable and high earnings.

In the end, a nice bonus: the most promising commercial objects for further delivery or resale.

Commercial real estate: where to start?

To begin with, we advise you to once again decide on the final choice of real estate: are you sure that you want to deal specifically with commercial premises? When asked what is more profitable to rent - an apartment or commercial real estate - the answer is unequivocal. Commercial objects pay off several times faster than residential premises, that is, the profit is much higher. In addition, the rental rate for commercial space is growing steadily (for example, the period "January-July" 2017 showed an increase of 10%).

However, it should be borne in mind that you will have to spend much more energy. First, make sure that your start-up capital is sufficient to purchase the property that you intend to rent in the future. It's no secret that to buy commercial real estate, you need to have a much more significant financial condition than to purchase an apartment, including a multi-room one.

At the same time, keep in mind that non-residential premises are considered differently in legal terms: the tax rate in this case is several times higher, the registration mechanism is also somewhat different.

In addition, for a successful business on commercial premises, you need to be guided by the specifics of your potential tenant's activities, to understand his needs and opportunities. This means that more is required of you than with a simple renting of an apartment.

Weigh everything again before moving on to choosing a room. If even one of the points is in doubt, it is better not to risk it and consider a residential rental. Remember, losses can be enormous if not successful.

Let's summarize what you need to buy commercial real estate: start-up capital, a good understanding of the market and orientation in the area with which you plan to cooperate.

How to choose the right commercial real estate for subsequent lease?

As we said, the first step is to decide which tenant you are counting on.

Indicate for yourself the possible parameters of your future counterparty: is it a small entrepreneur or a branch of a large network? Has it been on the market for a long time or is it just coming out? Is it a production or a point of sale? What is the competition in this area, what location will be the most successful for it, what capacities are needed for a full-fledged business, etc.

In a word, focus on a specific tenant, then you will not only easily select the most suitable premises, but you will also be able to easily find people who want to conduct their business with you in the future.

Based on your choice, you can understand which particular object is worth looking for: a warehouse, an office or a retail space in a modern street retail format.

Win-win options and prerequisites

Immediately, we note that the safest option in terms of demand will be a room that already has a permanent tenant. In this case, you will be able to make a profit from the first month of owning the premises and will not waste valuable time searching.

Believe that the tenant (provided that he already has an established and profitable business) is himself interested in staying in your premises. In favorable circumstances, you can even raise your rental rate.

Another advantage of such a solution will be the fact that the premises with a permanent tenant, most likely, have already been "combed" in accordance with all the requirements of the supervisory authorities, namely the Sanitary and Fire Services.

You should pay special attention to the last fact, since in case of violation of any rules, you will have to spend a lot of money to correct the situation.

Choice in terms of location

If you plan to work with the owner of a grocery store, then the best place the choice will be a densely populated residential area. In such a place, high traffic, in addition, shops within walking distance are always in high demand among residents, which means that from the point of view of a business owner, such an object is especially attractive.

Are you planning to cooperate with a larger tenant? Consider a fashion boutique option. Obviously, for such a business, it is also a prerequisite to be located in a passageway, but the audience must be different. Focus on such a buyer if you are ready to offer him a large premise on the first line in the historical or business center of the city.

When you see only production as a potential tenant, the best solution from the point of view of location will be an industrial zone of a sleeping area or a suburb.

Another common option is catering. If we are not talking about a gourmet restaurant (and in this case the room should be located in the center and have good view characteristics), then you should focus on places near business centers or educational institutions.

Guideline for profit and demand

It seems that everything is obvious here and is also tied to the location of the premises: objects in the center will cost more, and in "sleeping bags" or in the countryside - cheaper.

This, of course, has its own truth. However, the success of your rental business will depend on more than just the rental rate.

So, for example, do not forget that a tenant will be found many times faster for a small premises located in a peripheral area of \u200b\u200bthe city than for a large-scale area in the very center. This is especially noticeable in a crisis.

In addition, the chances that a sleeping bag grocery outlet will be in high demand is higher than that of a fashion boutique. This means that the business owner will stay for a long time in your premises, while the tenants of more expensive objects may leave more often, and come, on the contrary, less often.

In other words, pay attention to how much your premises will be in demand. It is better to make a smaller but stable income than to have a large but irregular profit.

Where can I find a tenant?

For a quick and effective search, you need to use the maximum communication channels available to you. Start with the Internet: online aggregators, message boards, forums, social networks, contextual advertising - there is plenty to choose from. Although, as we already said, you should choose to the maximum, and if your budget is enough, do not limit yourself to one source.

It would be useful to conclude cooperation with a real estate agency. First, realtors have their own tenant search channels. Secondly, even if you prepared in advance, specialists still have more experience and understanding of what the strengths and weaknesses of your premises are, as well as among entrepreneurs of which field it is better to promote this object. Also, realtors will help you assign the correct price tag for rent: on the one hand, so that you do not sell too cheap and do not lose money, on the other hand, the exaggerated rental cost will scare away potential tenants, and you will sit in the "waiting room" for a long time.

Collaboration with real estate agencies has other advantages, among which, for example, broader advertising opportunities. A pleasant bonus is that realtors take on all the hassle of concluding a deal: they draw up the necessary documentation, help negotiate with the employer, etc.

Features of tenants

So, the advertisement has worked and several potential entrepreneurs have already appeared on the doorstep of your premises, who are ready to "register" their creation on your commercial space. And then another difficult question arises: who to choose?

Oddly enough, network companies, with rare exceptions, are also not the most desirable employers. Companies put pressure on their authority and stability (the latter does not always correspond to reality), as a result of which they require special treatment. "Networkers" for the most part insist on lowering the rent, and to formalize your cooperation they use only their agreement, which, of course, to a greater extent protects their rights, while you are deprived of the opportunity to quickly change the tenant or increase the rate in accordance with the market at a price.

In addition, in the case of large-scale business employers, you will have to contact the staff occupying the premises directly for all disputable issues. And this staff is often an incompetent person.

However, for the sake of a really good rental object, some "networkers" are ready to make concessions and may even offer a higher payment.

It is best to focus on those entrepreneurs who already have one solid business and are currently opening a second outlet. These entrepreneurs are the most reliable, solid and responsible employers.

Top commercial objects for investment purposes

The managers of the commercial real estate department have selected the best properties for you to purchase for investment purposes. The presented objects are the most attractive in terms of popularity among tenants and profitability.

Building 284.5 m2 on Voskresenskaya embankment

A separate commercial one-storey building in the very center of the city! There are two exits - to Voskresenskaya embankment and Shpalernaya street. The main advantage of this property is a reliable tenant who has been renting premises for a long time and does not plan to move out. At the moment, the contract is concluded in the amount of 483.6 thousand rubles per month!

All communications are connected, power supply is 30 kW with the possibility of increasing power. Utility bills are paid by the tenant.

Another bonus is that you can purchase a land plot along with the building. There are other premises nearby, which are also for sale. Our managers will tell you the details.

Premises 702 m2 in the center of Kingisepp

Unique offer: the recoupment of the premises is only 6.5 years (with an average recoupment of 10-12 years)! The object is located in the new residential complex "Karat" on one of the main streets of Kingisepp. Already now large tenants are interested in the premises - "Okay", "Pyaterochka", "Lenta", etc.

The monthly profit of the object is estimated by our managers at 561.6 thousand rubles. Advantages of the premises: display windows overlooking the main street of the city, large parking in front of the premises, ceilings - 4.5 m, 5 separate exits, large capacities.

Premises 535 m2 on Korpusnaya street

The object is located in the new elite complex Lumiere in the historical center of the city (Petrogradsky district). This already guarantees high traffic and a solvent audience. Less than 5 minutes walk from the Chkalovskaya metro station.

The room is equipped with panoramic windows. All communications have been carried out, the power supply is 62 kW. The monthly profit from leasing the object will be about 650 thousand rubles.