home Pike Come up with a name for a travel agency. Tour name

Come up with a name for a travel agency. Tour name

Illustration.

What are brands in tourism? In a nutshell, these are complex multifunctional services for the implementation of travel services to a wide consumer audience.

The tourism market is growing and actively developing. A tourist brand and its popularization is an effective tool for promoting the services of each brand. It reflects the philosophy of the company, objective information about the range of proposed activities.

All travel companies strive to create a unique visual image so that potential consumers can easily distinguish it from similar offers from their competitors. The brand reflects the characteristics of the services that present the company in the best possible light and are attractive to a wide target audience.

The Coral Travel brand is a poetic name that means a journey to the coral islands. Since 1995, this operator has positioned itself as one of the best organizers of high-quality recreation at a high level in 38 countries of the world. In the domestic market, this brand is the guarantor of reliability and safety.

"Tez Tour" is an international Russian travel operator, at the origins of which were two Russians - Alexander Sinigibsky and Alexander Burtin, as well as a Turkish citizen Levent Aydin. This is where the word "tez" appeared in the name of this brand, which means "fast" in Turkish. The company was born in 1994 and has been successfully flourishing to this day. Along with tours to Europe, Mexico, Cyprus and other destinations, the operator invites tourists to travel to Belarus, Moldova, Kazakhstan and the Baltic countries.

Grand American Adventures, which means "great American adventures." The best travel brand for outdoor enthusiasts who dream of visiting the remote corners of North, South and Central America. A wide selection of tours, different travel styles attract a wide consumer audience to this tour operator.

OpentourUSA (US Open Tours) is a well-known travel brand that has been actively selling quality services for 14 years, including not only group tours, but also private and personalized travel. The service package includes ground transportation, excursions, hotel rooms and other additional services at the request of customers.

GoCar Tours or Car Tours: An Anglo-American brand that offers its customers an exciting journey in a yellow two-seater car. Great idea for those who prefer not to be tied to the tour bus schedule. A compact car will easily pass through the old narrow streets, where a large bus cannot turn around. Guided tours in six languages \u200b\u200bare available.

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Essor Ltd. (England) - the name of the company is translated as "takeoff, rise, scope". Recently launched British brand with tours in London, Paris and Rome. The founding fathers of the company are Nico Jacquard and Oliver Mernikom-Levin. Despite only five years of experience in the field of tourism, more than 30,000 clients annually use the services of a young but well-established travel company.

Trafalgar is the name of a family-owned travel company in England that provides over 230 great travel tours to New Zealand, Asia, Central and North America. It offers tourists local exoticism, acquaintance with the history and culture of the indigenous population and excellent service. By the way, the name of the Trafalgar brand is consonant with the name of the cape on the Spanish coast of the Atlantic Ocean. It was at this place that on October 21, 1805, the British defeated Napoleon I in the Battle of Trafalgar and confirmed the naval superiority of Great Britain.

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FindYourItaly SRL (Milan, Italy) - in other words, “find your Italy”. The popular tour operator offers tours to major cities in Italy. The program includes a full service: guide, transfer and accommodation. An excellent opportunity to get acquainted with the culture and life of the country, taste Italian wines and cuisine.

WorldTours (Napoli, Italy) is a travel company with 20 years of experience. Fascinating "world tours" to Pompeii, the coast of Naples and the famous Vesuvius volcano, shore excursions. It offers tourists luxury yachts, limousines. Individual tours are possible.

Wheely s.r.l.s. (Rome, Italy) - the brand name is translated as "wheeled". The starting point for tourists is a stone's throw from the Colosseum, and tourists make the journey on comfortable, safe bicycles. The trip is a fun and exciting adventure for lovers of active pastime.

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Urban Adventures (Vietnam, Hanoi), or "Urban Adventures", offers unforgettable travel for those who want to get acquainted with the life of local residents. Two-hour or day tours involve small groups of tourists - a maximum of 12 people, so that travelers have the opportunity to immerse themselves in the local environment and get the opportunity to really interact with the indigenous population. Travelers receive full service: transport, food, drinks.

South American brands are represented by the following popular brands:

Brazil Expedition Passeios Turisticos Ltdа (Brazilian Expedition) - tours and recreation in Rio de Janeiro, football matches, hang gliding;
Say Hueque Argentina Journeys (Argentina for travel) - will introduce you to the Iguazu Falls, Perito Moreno Glacier, Patagonia and other iconic places;
Around SP (translated as "around") is a fascinating excursion around Sao Paulo with professional guides and a high standard of service.

Zoe Yacht Bosphorus Cruises - Zoe Yacht - Bosphorus cruises. Turkey's travel brand that offers tourists a private luxury yacht cruise to the beautiful Bosphorus in Istanbul.

Toubkal Trekking - This brand translates as "trek to Toubkal" - the highest mountain in Morocco. The Moroccan company organizes trips to the mountains and deserts of their country.

Ibermundo Travel (Bermuda Travel) is an African brand offering exciting travel to Cairo and Egypt.

Sharm Wonders (Miracles of Sharm (el-Sheikh) - another popular tour operator in Africa with seven years of experience, which organizes exciting trips to Sharm el-Sheikh, Egypt. Desert safari, sea trips are prepared and organized at the highest level.

Summary

Most travel companies choose understandable English-language names that are readable by the target audience in any language. Most often, it includes words related to travel, movement, the world, impressions.

Even if the name is presented in encrypted form, the solution contains all the same symbolic words. Perhaps because the majority of tourists associate foreign words with something mysterious and unknown, even travel companies focused on domestic travel choose English-language names.

Choosing a good company name is a big plus in promoting your business. This statement applies to any field of activity, including tourism. Try to choose a name that will overlap with the specifics of your agency.

If a travel agency specializes in beach holidays, then its name should be associated with the hot sun, warm sea and white sand. Jot down the words that you think are related to a beach holiday. Ask someone you know to do the same. Perhaps they can offer you an interesting option. You can also iterate over the names of the beach resorts in the world and weed out the most sonorous and memorable ones. Considering that most of the popular names are already taken, the chosen option can be diversified with additional words. Suitable words might be: paradise, sun, beach. Play around with the sonorous letter combinations and endings that are popular in travel naming.

If most of your tours are excursion in nature, look for words related to geographical discoveries and features of different countries. Examples of such words and phrases: almanac, around the world, globe, bon voyage. Historical events, architectural terms, names of ancient cities can be a source of inspiration.

If you are planning to start a religious tourism agency, you should pay attention to the words related to the history of temples and monasteries, as well as biblical motives. A good option may be the name, which contains the words of good news, Christmastide, cover. The name of the travel company can be associated with healing springs and general bodily health. Taking into account the fact that the pilgrimage initially involved a long journey to the holy place, as the name you can choose words associated with wanderings and distant lands. For example, your business might be called The Path of Purification or Blessed Land.

For a wedding travel agency, it is worth giving preference to words that are closely related to the happy moments of the newlyweds. Romantic and affectionate words can be a good choice.

How to approach the choice of a travel agency?

First of all, you need to start collecting information. Currently, almost every agency has its own website on the Internet, which has a lot of reviews. Unfortunately, there is no way to find out which ones are true and which ones were ordered by the agency. That is why it is worth paying attention to details that cannot be faked or ordered. First of all, it is work experience in the service market. All things being equal, give preference to companies that have been in business for more than five years. At the very least, such a company has accumulated experience and built important relationships with tour operators.

As for reviews, it is better to collect them from relatives, acquaintances, friends and colleagues. If most of the reviews are positive, feel free to contact the agency. If at least some percentage is negative, consider looking for another company. It is worth noting that a negative review should not consist of remarks like "I did not like the towels at the hotel, we were promised blue, and these were white."

Before going to a travel agency, determine for yourself what kind of vacation you need. So communication with company employees will be more productive and easier.

Personal visit to travel agency

After collecting information, it's time to look into one or more pre-selected agencies. Everything is simple here. If company employees are rude or just indifferent, run away from there. Most likely, any abnormal situation in such a company will be resolved for a long time, unpleasant and with possible losses for the client. However, employees of the company who are overly fawning at you do not guarantee results either. A friendly, calm attitude, a willingness to answer everything, even the most boring questions of clients - that's what distinguishes good specialists.

Pay attention to the surroundings of the company. Good, reliable companies monitor the interior design at the level so that clients feel comfortable in the office. A dirty or dark room does not bode well.

Focus on the company's pricing policy. Study the market offers. Excessively overpriced vouchers are unlikely to attract you, but you shouldn't buy a voucher at too low a price without looking back.

Of course, sometimes you can catch a burning tour or a promotion tour for very little money. But if a regular tour to Thailand, Egypt or Turkey costs several tens of percent less than the market average, you should be wary. Most often, in such cases, the company saves on accommodation, choosing bad hotels with a low level of service for tourists.

Tourism and its derivatives

The easiest way to tell about your activity is to mention it in the title. Tour, tourism, tourist - it is from these words that you have to build on the name of your business with this option. It is noteworthy that these words will be understandable in both Cyrillic and Latin, so you can safely use both options or mix them. This is exactly what the owners of the companies Diplomat Tour, Metro Tour, Turtrans-Voyage, El Dorado Tour, Anex Turizm Group, Biletur, Tez Tour, Pegas Touristik, MosGorTour, Anex Tour, Bridge Tour, Sunrise Tour, Turbinaria, Mirotur, Solntsetur, 1001 tours did. , Tours here, Leto Tour, Turbo and others.

Associative row

This method is similar to the previous one, since it also causes direct associations with the activities of the company. Travel and its derivatives, voyage, rest - use these words when choosing the name of a travel agency. By the way, the word "travel" has long been included in everyday use and does not need translation. Examples: Travel Store, Mouzenidis Travel, Online Voyage, Level Travel, Bon Voyage, Travel Industry, Worldwide Travel, Leisure Store, Travelata, Sunlight Voyage, Travel Good, Travel Club, Alfatravel, Flagman Travel, Meridian Travel and others.

Example name for a travel agency

Specificity of activity

From the name, your customers will understand that you are their best guide to a certain place on the map. Secondly, you will get rid of incoming requests not on the topic of your case by name alone. For example, China Travel, Alphabet of Spain, Discovering America, AsiaGO, Ayurveda Tour, Dominican Republic, Salute Paris, RussiaDiscovery, Pronto Tour, Cruises around the world, Cuba nearby, Turkey for you, All inclusive, Fly to Thai, Hello Europe and others.

If you specialize in trips to only one part of the world or country, then it is better to warn about this in advance

Price range

Carefully planned tours to distant lands and exotic locations are not the same as last minute deals, both in price and in potential audience.

Dot the i's in the name of your travel agency and you will attract your customers

Examples: Cheap Trip, My Last Minute Tour, Bank of Last Minute Tours, 99 euros, Exotic Travel Club, Last Minute Tours, Lux Holidays, Premium Travel, Cheap Tour, Tour Boutique and others.

Creativity

You can stick to the reference to travel as a basic requirement or do without it. There are no restrictions, the main thing is a sonorous and evocative name. Examples: Paints of the World, Seven Wonders of the World, Kaleidoscope, Miklouho-Maclay, World of Wanderings, Fly the Fly, Columbus, Yellow Elephant, I Fly where I want, Dream World, Cactus, No nerves, Discovering the world, No transplant, Dolphin, Robinson, Mandarin summer, Vacation Boniface, Horizon, Albatross, Scarlet sails, Lotus and others.

The original name for a travel agency is easier to come up with than it seems

What to call a travel agency in Russia?

The peculiarity of the domestic tourism business is that our people visit Turkey more often than they travel around their native country. But what endless possibilities open up for a tourist in the Russian open spaces! The geysers of Kamchatka, the bays of Vladivostok, the harsh northern nature, the lotus fields of the Volga delta, the highest mountain in Europe, hiking in the Urals, the cleanest lake in the world, Lake Baikal ... You can really surprise with travels in Russia. Especially if overseas package tours are already boring.

If tourist import substitution is your path, then be sure to indicate this in the name of the travel agency

Examples: Discover Russia, Muscovy, Walking in St. Petersburg, RussiaDiscovery, From Vladivostok to Kaliningrad, Russian open spaces, Port of the seven seas, Discovering Siberia, Our travels, Travel Russia, Travel with us, Russian resorts, Russian guide, Golden ring, RuTravel, Fatherland , White nights, Ways and processions, Nakhodka and others.

Conclusion

Interest in tourism does not dry up. Self-drive travel is gaining popularity, but good old-fashioned package tours are still in demand. If you can offer something really special, then clients will not be long in coming, and a suitable name will only orient them to contact you.

A well-chosen name can be a brand that you will rely on when developing your business.

Be guided not only by your own taste, but also by the specialization of your travel agency, as well as the pricing policy.

You can attract new customers by name alone! But how exactly to do this is up to you. Good luck!

The topic of the tour should not be confused with its title. The name of the excursion does not always fully reflect its theme.

The purpose of the title is to activate the attention of tourists, to interest them, to prepare the audience for the upcoming excursion.

In formal logic, the word "name" is sometimes replaced by the word "name". The name of the excursion (her name) is a linguistic expression in direct or indirect form, indicating its content.

The name of the excursion should express one meaning; here you should avoid homonymy, that is, the possibility of giving the name different meanings.

The names of the excursions should be accurate, not allowing ambiguous interpretations like: "On the roads of the Great Patriotic War", since it is not clear which of the wars the topic is devoted to - 181.2 years or 1941-1945. The names "Battle of Moscow", "Borodino battle", "Childhood years of the great Russian poet" will require the same clarification.

The name of the tour can be simple or complex. In a complex title, its second part, as it were, supplements and explains the first. For example: "Small earth - a legendary springboard of courage", "Sayano-Shushenskaya hydroelectric power station - a pearl of hydropower", "Krasnoyarsk state reserve" Stolby "- a unique natural monument", "South-western district of Moscow - a region of mass housing construction."

The same topic may have several titles depending on the composition of the participants and on the task at hand. For example, in Leningrad city sightseeing tours are named: "From old Petersburg to socialist Leningrad", "The city of the great Lenin", "Leningrad today and tomorrow", "Leningrad from the board of a ship", "Know and love your city" (for children ). Variants of names of evening excursions-walks: "Evening lights tell", "Visiting the evening city", "Evening Riga".

A production excursion to an automobile plant is called "By the golden hands of workers", "The heart of an automobile plant", "A story about the main conveyor", "People of the fiery profession" (about metallurgists), "People are lighting stars" (about miners and the custom of lighting stars over copra the best coal mines), "A Journey into the World of Letters" (printing house), "The Smell of the Native Land" (to a field-growing state farm).

The names of many thematic excursions are expressive: "Bronze and granite will tell", "They remember the Don steppes" (on the places of battles of the First Cavalry Army), "Legends lead them", "We took away its soldiers from the Entente", each name is history ”,“ Heroes of the Senate Square ”,“ There was a village of Krasukha on earth ”.

The name of the excursion can be words from popular songs, for example: "Soar with fires, blue note", "Where does the Motherland begin", "Along the river, along and along the Kazanka" (motor ship), "On the wild bank of the Irtysh"; lines from popular poems: "Kazan rises with a legend", "Again she is a native side" (Nekrasovskaya Karabikha); various expressions that have become winged: "Vladivostok is a city of ours", "People, be vigilant", "Intendant of the revolution" (about the People's Commissar for Food AD Tsyurup).

Many of us were surprised more than once when faced with the absurd name of travel companies such as "Ice-nut", which in translation can mean an ice nut or a nutty nut.

How can you not understand that a competent name of a travel agency will be the first step to payback and profitability, to an increase in the number of customers and further capitalization! And an unsuccessful one will cause a spasm in the throat, an association with sourness and complete rejection, such as Lemon or Lime.

Thinking about how best to name a travel company so that it makes a profit, you should know that such a name requires:

recognition. The name of a travel company should easily remain in the memory of customers. Too long and complex with this function does not cope. After all, even to your friends it is much easier to recommend a company with a light, beautiful and euphonic name that is pronounced without hesitation. Try not to use foreign words, because not every potential client associates the word travel with travel;

uniqueness. This is a very desirable condition. Your company is individual, one-of-a-kind, and designed to differentiate your business from many competitors. It is impossible that a person, having heard the name of a travel company, said: "Which one?";

customer orientation. The name should be chosen based on the age category of potential customers. You should rely not only on age, but also on the income of the target audience. For example, people with prosperity are unlikely to turn to a travel agency called "Freebie Tours", but students are happy.

As the analyst of the age of travel agencies shows, those of them whose name is close to ideal, for example, "Around the World", "World Tour", "Aventura", often survive and exist for a long time.

If you haven't found the name for your travel company yet, try the following:

- decide with the target audience. Any information about potential clients, knowledge of their age, gender, habits, income, preferred vocabulary will be useful to you. You need to think about what emotions and associations the chosen name will cause in these people;

- think over your key competitive advantage and, if possible, add it to your company name;

- spend small survey. To do this, reach out to a target group of at least ten people. They should try to guess what exactly the organization with the name you selected is doing.

Six ways to name a travel company:

You can come up with the most elaborate name, but what you shouldn't do is use someone else's already well-promoted names, changing them to an insignificant extent, and thereby pulling some of the customers over to yourself.