The concept of weekend tourism and its content. How to start a business of organizing individual tours? Features of organizing weekend tours
Weekend tours - a short educational program on "The intricacies of tourism"
Weekend tours are a great type of recreation that allows you to shake off office dust in the shortest possible time and “on the job”, greedily breathe new impressions and gain a boost of vivacity in anticipation of a full-fledged vacation. For two and a half days of the weekend (which, if the vacationer wishes, expands to three), you can have time to fly to the sea, "have enough" a dose of painting, sculpture and architecture in European capitals, visit an exhibition in Shanghai or an opera performance at La Scala, finally, simply relax in the hot springs of Yalova or rejuvenate at the clinic in Lausanne. And with the modern development of the air transportation market, railways and road traffic, even the most remote corners of the planet are at arm's length! So, if you are thinking about the possibility of "giving up on the weekend", but do not know where they usually go and how much it costs, pay attention to our campaign educational program.
The advantages of weekend tours are obvious - the ability to meet the government's two days off a week, unwind and not go down the drain.
Change the setting
Weekend tours are a relatively recent phenomenon on the tourist market, but they have already attracted whole armies of fans. Such a short rest is especially relevant in the conditions of constant employment of a metropolitan resident: to break out on vacation twice a year for two weeks is considered the norm. So it’s not surprising that you want to spend your weekend in an exciting way: not just lying on the couch, but saturating yourself with new impressions and feeling a surge of strength for new achievements. Yes, and the cost of weekend tours is not to say that they are very expensive: of course, it is cheaper to stay at home, but if you are used to going out with your family or friends, the cost of such a “trip” will be approximately equal to a weekend trip to the cities of the Golden Ring or on a budget bus tour to the nearest European capital.
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About the pros and cons
Like any other type of vacation, weekend tours have their pros and cons. The advantages are obvious - the ability to meet the government's two days off a week, unwind and not go down the drain. However, there are also disadvantages. First of all, it is the impossibility to fully relax: drive out the accumulated stress, take a thoughtful walk around the sights and really feel the unique pace of life in another country. Secondly, you should be prepared for the fact that on a weekend tour you will have quite serious activity: flight or moving, accommodation in a hotel, excursions ... You will be able to relax more mentally than physically, and it may happen that after the weekend, spent on a trip, you will want to relax, and not go out to the working week with new strength, which, alas, does not exist.
Expansion of the geography of weekend tours is a characteristic (and pleasant) feature of recent years.
Where we go
Expansion of the geography of weekend tours is a characteristic (and pleasant) feature of recent years. And this is connected not only with the development of tourism in Russia, because today in almost every interesting and ancient city of our vast, you can comfortably stay for several days. A significant contribution is also made by the expansion of the geography of flights of Russian and foreign airlines, an increase in the number of flights in a certain direction per day and a decrease in the cost of air tickets. All this allows you to literally gallop across Europe without hassle - and at such a speed that the hussars never dreamed of! Of course, in the more distant corners of the planet, you still won't be able to "hit the road for a couple of days" (I want to believe that science will allow us to do this in the foreseeable future), but there are many countries located at a distance of up to 4 hours from Moscow, and there are definitely enough of them not for one weekend.
Important little things
If you are planning to visit any visa country on the weekend, you should take care of the documents in advance. The undoubted advantage here is for holders of multiple Schengen: the countries belonging to the Schengen area will be enough to study over the weekend for more than one year!
In addition, air traffic between Moscow and European capitals has developed into a solid five: the abundance of flights throughout the year will allow you to plan a weekend tour without hassle.
It is also worth listening to the body: be it a train or an airplane, the load falls on it a lot - and this is in a short period of time. At the same time, upon arrival at your destination, you are unlikely to want to rest without moving in your hotel room - ahead of you attractions, excursions, walks around the city. So if you do not feel the strength to make marches, it is better to think in advance about the advisability of such a rest. Well, a separate topic is a sharp change in climate. If you fly for three days from snowy Moscow to hot Egypt, and then return again to cold weather and blizzards, get ready for a cold, which, alas, will nullify all the mental and physical results of the trip. Therefore, for such a short period as a weekend, it is better to choose countries with a similar climate or travel to nearby cities in Russia.
The duration of the flight to the resorts of the Mediterranean Sea is no more than 4 hours, to the Adriatic is about 3-3.5 hours, and to the year-round warm resorts of the Red Sea and the Persian Gulf - 4 hours "with a penny".
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Issue price
The price "fork" of weekend tours is quite large. Weekend trips to the nearby cities of the Golden Ring will cost from RUB 5,000 when traveling by bus. Exotic modes of transport will cost more: for example, you can get to Tolstoy's Yasnaya Polyana estate by a retro train drawn by an old steam locomotive from the Kursk railway station in Moscow - such a day trip will cost from 6500 RUB.
St. Petersburg is one of the most popular weekend travel destinations. A round trip on the Red Arrow branded train, which turns the road itself into an unforgettable journey, will cost from 7000 RUB, the high-speed Sapsan travels faster, but much less romantic, so it costs about 6000 RUB in both directions. To the cost of travel add accommodation in the hotel in St. Petersburg, as well as food and the cost of entrance tickets to attractions or guided tours - such a tour will cost about 15-17 thousand RUB minimum per person.
Weekend bus or train tours to Eastern Europe are also relatively inexpensive - the most budget options start at 250 EUR. Typically, these programs include one or two nights at the hotel. Tour operators use the first and last night for moving, so as not to waste precious time.
And of course, on the weekend it is quite possible to have time to fly to the gentle sea. The duration of the flight to the resorts of the Mediterranean Sea is no more than 4 hours, to the Adriatic - about 3-3.5 hours, and to the year-round warm resorts of the Red Sea and the Persian Gulf - 4 hours "with a penny".
The cost of weekend sea tours starts from 350-400 EUR with the most budget accommodation.
What is the article about?
Business on the organization of individual tours is the know-how of the tourism business in Russia. In foreign countries, travel companies have long been offering a tour to each client based on his personal preferences, hobbies and lifestyle. In this regard, Russia has remained a step behind, tour operators offer everyone the same routes and attractions, both in Russia and abroad.
Private tour - what is it?
To begin with, let's define what is hidden behind the phrase "individual tour".
Imagine that you, as a client, come to agency X, wanting to visit St. Petersburg. It would seem, why do you need an agency, buy a ticket and go to famous sights and memorable places. But you have already seen both Peterhof and the Hermitage and were shaking with horror in the Kunstkamera, and now you want to examine Peter from the other side: visit restaurants, exhibitions, visit bars, clubs. To organize a vacation for you exactly as you have conceived and fantasized, and not to go beyond the established budget and is an individual approach.
Organization of individual toursshould take into account the wishes of the client, his budget and the time allocated for rest. Here, like nowhere else, the principle "The client's desire is the law" should work - within the legal framework, of course. In fact, the organization of such a trip is within the power of anyone who is able to use the Internet, a telephone and knows how to listen and hear the client.
If you have not yet fired up the idea and have not planned the entire work process yourself, we will tell you how to organize a business, what is needed for this and how soon to expect results.
Where to begin?
Step one.Business start from scratchrequires a preliminary analysis of the consumer market and the collection of information about competing companies: directions, prices, how many years on the market. Determine if there is a demand for a similar service in your area and who your potential consumer is. Revealing demand involves the use of different methods, for individual tours you can run an Internet survey, the method is quite effective and inexpensive.
Step two.If you already own a travel agency and just want to expand the range of services, you do not have to go through the legalization procedure again.
If this is your first business brainchild, then you need to register an organization, choose a taxation system, open a current account for the organization.First, we recommend registering as an individual entrepreneur with a simplified taxation system (tax is 6%).
The whole procedure will cost you 800 rubles of state duty, which will need to be paid upon registration.
Step three.Registration was successful, but no matter how you like your own surname, the name of individual entrepreneurs Vasechkin, Sokolov, Petrov or Sidorov is not the best option for such an organization. Think about a name, get relatives and friends to help, or use a naming service popular on many freelance exchanges.
Step four.It's time to look for a room. You don't need a huge office and hundreds of employees, but shopping mall counters won't do either. We advise you to rent an office no more than 20 squares near the offices of tour operators known in your region. Why exactly next to competitors? It's simple: the consumer is already there, he wants to relax, and the tour operator again offers him template solutions. And here we will be very useful with our personal approach.
For renting premises at an average cost of 1 sq. m equal to 1200 rubles (except for Moscow and St. Petersburg) monthly you need to set aside 24,000 rubles plus variable rent (electricity, water) of about 2500. The total room will cost you 26,500 rubles per month.
Step five.It is necessary to think over the design of the office, furnish it and install the necessary equipment. For starters, there can be only one workplace, and it will be yours. Having worked on your own, you can then correctly convey the idea and specifics of your business to your future staff.
Office decoration should be memorable, non-trivial, but not annoying, show your imagination and bring the idea to life. If you are not inclined to be creative, use the help of professional designers, but be prepared for a considerable expense. Do not be like everyone else - you are an innovator in the travel industry, let instead of the usual sofas you have rocking chairs, and a fluffy carpet, if you like, cover the boring parquet floor. For a start, 50,000 rubles will be enough for decoration and furnishing. Plus, don't forget about technology: computer, printer, phone, router. Their purchase will also cost you about 50,000.
If the starting capital allows, you can install a projector in the office, which will help in the presentation of each tour.
Step six.Everything is ready to go, but what to offer to clients? There is no need to reinvent the wheel here, you can take the standard directions of tour operators, but not offer the client the usual excursions, but draw up a personal route and entertainment plan. The scheme of work is as follows:
- The client voices a desire to relax in an unusual way.
- You specify the budget, the duration of the vacation, the number of people, which vacation is preferable - active or passive.
- Then, within 1 day, prepare several tour options for the client and invite him to a presentation.
- After the client chooses the direction, you decide all the organizational issues of the trip: transport, accommodation, meals, entertainment.
- The client pays for the tour taking into account your commission in the office, and you are already transferring funds to all organizations involved in the trip. The remaining funds are your earnings.
How much did we spend?
The algorithm for organizing individual tours as a business has been developed and is ready to start. Let's calculate the amount of investments that will be required to bring the idea to life:
- Legalization - 800 p.
- Premises - 26,500 rubles
- "Filling" of the office - furniture, design, appliances - 100,000 rubles.
- Stationery - 1,000 RUB
- Advertising - 10,000 rubles.
The implementation of the idea requires 138,300 rubles.
How soon will the money be returned?
Profitability investments for this direction, according to experts, is from 20 to 30%, that is, for each thousand rubles invested, there are from 200 to 300 rubles of profit. The tourism business has a seasonality, so it will be more cost effective to open a business in March-April, then payback period the project can be from 6 months to 1 year.
On the contrary, the start of the project in the fall will increase the period of return on the funds spent and may shake your confidence in the project, because in Russia this time is considered unsuitable for rest.
A year has passed
The first year of work is the most difficult, you are tormented by doubts, profitable or not your brainchild. But the investment paid off, and profit finally began to flow into your pocket. Furs, jewelry, apartments and cars are definitely great. However, do not forget that the market does not stand still, and for successful work in the long term it is necessary to develop and grow further. Think about new directions, create your own website, run contests, open regional branches. Everything is in your hands, go for it!
Even if you have long ago decided on who and how will organize trips for you, when you are going on a weekend tour for the first time, you should reconsider your usual attitudes. Based on the goals of the express voyage, your budget and other important details, we will suggest the best option.
Operative intervention
A travel operator or agency is the easiest way to organize a short trip quickly, without serious costs and extra effort. If you, in general, do not care where to go, just to be faster and cheaper, sit on your phone (or computer) and start methodically researching the market for weekend tours.
Operators usually get very cheap air tickets and great deals on hotels in popular resorts, so that they are able to form an inexpensive travel package. It will also include transfers from and to the airport. Taxis in developed countries are quite a serious expense item, and if you plan on 200-300 euros for a trip, the extra 50-70 euros for the trip to and from the hotel is quite an insulting waste.
Be sure to pay attention to the "hot tours" and special offers of tour operators. This is a real chance to relax for $ 100-200. However, catching a tourist freebie is a laborious process. Make it a rule to browse the websites of major tour operators and thematic communities on the Internet at least twice a day, keep your passport, money and a suitcase ready - after all, you may have to go to the airport tomorrow.
So, let's list the advantages that friendship with a travel agency promises:
- Spontaneity, - perhaps the most pleasant thing;
- Cheapness - but only if you're lucky;
- No effort on your part - absolutely all worries can be shifted onto the shoulders of the agent.
Where to go with a travel agency
To seaside resorts and popular European capitals - London, Paris, Prague, Helsinki. And also - on cruises and bus tours.
Yourself with a mustache!
If your goal is not trivial, uninteresting to most of your compatriots, and besides, it is difficult to achieve - the travel agency will not help you. And if it helps, then for a very decent reward. So you have to either fork out or deal with organizational issues on your own.
The main rule for traveling under the motto "your own operator" is to do everything in advance. By planning a summer tour in early spring, you can book the most profitable hotels, guess with the purchase of an air ticket at some sale and have time to get a visa (sometimes it takes at least a month).
Looking for an inexpensive trip? - then forget about the countries located further than Austria and Germany. Inexpensive tickets to Berlin, Budapest, Warsaw, Vienna, Riga can be bought at sales or low-cost websites (here, however, there may be problems with tickets for specific dates). Hotels in these cities are also very cheap. And if the three of you are traveling, you may well get by with 10-15 euros per person per day.
Short description
Weekend tours are short tours (1-2 days) that allow you to fully relax in a couple of days. Compared to other types of tours, weekend tours have many advantages:
1. This is a unique opportunity to visit various historical places of our Motherland, as well as travel abroad without any interruption from work;
2. This is a great opportunity to celebrate birthdays, anniversaries or just meeting with friends in an unusually fun way;
3. This is the most economical type of vacation, since you do not need to spend money and time packing your suitcases.
Introduction …………………………………………………………………… ..… .3
Chapter 1. Weekend tour
1.1 History of tourism, travel and excursion activities in Russia ………………………………………………………………………………… ..
1.2 The concept of weekend tours, free time, leisure, and recreation ………………………………………………………………………………… ..1
1.3 The concept of weekend tourism and its content ……………………… .19
Conclusion on Chapter 1 ……………………………………………………………… 25
Chapter 2: Technology for developing a weekend tour
2.1 Principles and procedure for the formation of weekend tours …………… .... 26
2.3 Family tourism ………………………………………………………… ..30
2.4 The program of the weekend tour from the tourist company "Rus-Travel", Dinopark on Lake Bannom "
Chapter 2 Conclusion …………………………………………………………… ............... 39
Conclusion ……………………………………………………………… ................. 40
Bibliography…………………………………………………………….............
Attached files: 1 file
ANOSPO Chelyabinsk College Committee
Course work
In the discipline "Technology tour operator activity"
On the topic: "Drawing up programs for servicing weekend tours"
Student: Safina Indira Rifatovna
Specialty: "Tourism"
Teacher: Tarkhanova Galina Petrovna
Chelyabinsk 2014
Introduction ……………………………………………………………………… ..… .3
Chapter 1. Weekend tour
1.1 History of tourism, travel and excursion activities in Russia ………………………………………………………………………………… ..
1.2 The concept of weekend tours, free time, leisure, and recreation ………………………………………………………………………………….
1.3 The concept of weekend tourism and its content ……………………… .19
Conclusion on Chapter 1 ……………………………………………………………… 25
Chapter 2: Technology for developing a weekend tour
2.1 Principles and procedure for the formation of weekend tours …………… .... 26
2.3Family tourism …………………………………………………………. .thirty
2.4 The program of the weekend tour from the tourist company "Rus-Travel", Dinopark on Lake Bannom "
Chapter 2 Conclusion ……………………………………………………………… ............... 39
Conclusion …………………………………………………… …………… ................. 40
Bibliography…………………………………………………… ……….............
Appendix ………………………………………………………………………… ... 4
Introduction
Weekend tours are short tours (1-2 days), allowing you to fully relax in a couple of days. Compared to other types of tours, weekend tours have many advantages:
1. This is a unique opportunity to visit various historical places of our Motherland, as well as travel abroad without any interruption from work;
2. This is a great opportunity to celebrate birthdays, anniversaries or just meeting with friends in an unusually fun way;
3. This is the most economical type of vacation, since you do not need to spend money and time on packing your suitcases.
Such tours are ideal for families with children. By purchasing a weekend tour, you can spend an unforgettable weekend with your child, for example, at Disneyland. He will certainly never forget such a weekend!
Very often, such tours are bought for various corporate events. Isn't it great to celebrate the anniversary in a company somewhere in Europe !?
Weekend tours were invented for people who do not have enough time to relax. Every year weekend tours are becoming more and more popular - this is a great opportunity to have a great rest, without waiting for the onset of vacation or for those who cannot disconnect from business for a long time.
How often do people wait for the day off, hoping to get some rest, but still spend it at home. You can really relax on the weekend, afford weekend tours, with its variety.
The most attractive thing about these tours is the variety of leisure opportunities. These tours offer a variety of programs. Travel such as weekend tours allows you to escape from everyday life and relax.
The topic of the course work was chosen because this type of tour is in great demand among the population.
Since most of the population lives in big cities, with a constant, often aggressive information flow and a bad environment. Weekend tours and various weekend entertainment programs that this direction offers will help to solve some problems and satisfy the needs of people, in a short rest and restoration of physical and spiritual strength, a change in environment and impressions, a variety of leisure activities and emotional saturation, pastime.
Due to the short duration, but high frequency of these tours, the population is actively involved in socio-cultural activities, which directly affects both the development of the economic infrastructure of a country or region, and the cultural level of the population.
The problem lies in the contradiction between the peculiarities of weekend tourism, as an effective form of organizing recreational activities, on the one hand, and modern work practices that do not fully realize the recreational potential of weekend tourism.
Hence the Purpose of the study. Based on the study of the characteristics of weekend tourism, determine the main provisions for optimizing activities for organizing weekend tourism.
Research objectives:
1. To define the concept of free time, leisure, recreation for a more detailed study of such a phenomenon as weekend tourism.
2. To identify and consider the problems and challenges facing weekend tourism. Define the concept of a weekend tour and its content.
3. To summarize the collected material to determine family and weekend tourism and describe the structure of weekend tours, goals and objectives, order and methods for developing tours, identifying the target audience, for the subsequent effective promotion of the original product.
The object of research is weekend tourism.
The subject of the research is the optimization of activities for organizing weekend tourism.
Research methods:
Study of special literature, documents, as well as Internet resources;
The theoretical significance of the study lies in the fact that an attempt was made to study information about the organization of weekend tours, since it is fragmented, and there were many inaccuracies in the use of terminology regarding weekend tourism.
The practical significance of the study lies in the fact that this work can serve as a methodological aid to organizers of weekend tourism (recreation centers, sanatoriums, travel companies).
Chapter 1. WEEKEND TOUR
1.1 HISTORY OF TOURISM, TRAVELING AND EXCURSION ACTIVITIES IN RUSSIA.
From the end of the 16th century, people began to travel not only with a commercial, but also a cognitive purpose. Peter I played a huge role in the development of Russian travel. Peter I sent people not only on business trips, but also for educational purposes. Peter instructed: “to look, see and write down”. Peter traveled to Italy, England, Holland, traveled not only himself for educational and recreational purposes, but also forced others to travel and be treated. Peter became the founder of balneological tourism. The first resort that Peter created was named after the god of war and iron Mars, "Marcial waters".
A year before his death, Peter himself drew up a detailed travel plan for V. Bering. After Peter's death in 1725, Bering went on the first Kamchatka trip. The purpose of the trip was to check if there is an isthmus between Europe and America. Peter, the first of the rulers, who devoted a lot of effort to improving transport and roads. He was the founder of the Russian navy.
In the 18th century, travel became an important part of the life of a secular society. Nobles traveled all over the world. In those days it was prestigious to visit Europe and the East. Traveling was a means to pull a person out of his daily life, broaden his horizons, and master the language. In the 18th century it became compulsory to send children to Europe, both for teaching and for learning the life of travel.
Until the middle of the 19th century, travel in Europe and Russia was not an end in itself. Travel pursued commercial, educational, healing, educational, missionary and religious purposes.
At the beginning of the 19th century, excursion activities began. Excursions are always created for educational purposes. In order to conduct excursions, it was necessary to create circles and various societies.
In Russia, the first excursions were conducted by the Society for the Restoration of Christianity in the Caucasus. The first excursions in 1870 in the city of Tiflis were carried out for students of the Alexander School, studying the sights of the Caucasus. Many organizations used excursions to educate the people. The excursion activities of these organizations led to the opening of a museum, historical and cultural monuments, and various exhibitions.
In 1872, on the basis of the first industrial exhibition, the first Polytechnic Museum was opened, and in 1873 the Historical Museum was founded. During this period, the Society of Natural History Lovers became widely known. The Society had its branches in St. Petersburg, Moscow, Tiflis, Kazan, Yekaterinburg and other cities of Russia.
Beginning in 1899, a commission for organizing general educational excursions for students worked in Moscow under the Pedagogical Society. These commissions created their collections and magazines: "Excursion Bulletin", "School excursions and the school museum", "Russian excursionist", as these societies were engaged in the preparation of leaders of excursions. The main purpose of the excursions was to maintain people's cognitive interest in travel.
Most of the territory of Russia is occupied by mountains and mountain ranges. Naturally, there was a high interest in mountain tourism in Russia. In Russia, the first alpine club was established in 1877 in Tiflis. Soon a similar club was created in Tbilisi and after a few years the two clubs merged into one, and it became known as the "Crimean-Caucasian Mountain Club". Its founders were world-renowned scientists: V.I. Vernadsky, P.P. Semenov-Tyan-Shansky, D.N. Anuchin and others. In 1895, the first Russian tourist club was formed in St. Petersburg. "Club of cyclists-tourists", the so-called Russian touring club. Soon the club had many branches in Moscow, Kiev, Riga, Kharkov, Tobolsk, Rostov and Blagoveshchensk.
The spread of hiking and cycling, mountain climbing and excursions, the attention paid to tourism by many educational institutions, scientific and professional societies, the desire of the Russian intelligentsia to use tourism and excursion activities to educate the people - all this formed the necessary prerequisites for uniting tourism lovers in specialized organizations. The Crimean-Caucasian Mountain Club and Cyclist Tourist Club, which arose at the turn of the century, were the leading tourist organizations in the Russian Empire.
Tourism in the 19th century in general, it was not massive, as in Europe, because in the country after the abolition of serfdom in 1861. the subsistence level for the bulk of the population was very low, while the lower strata of the population were absolutely illiterate. In 1900 the "Russian Mining Society" was founded. Its founders were famous scientists: V.I. Vernadsky, P.P. Semenov-Tyan-Shansky, N.M. Przhevalsky and others.
In 1901, the Russian Touring Club was transformed into the Russian Society of Tourists, which existed until the summer of 1928. According to the charter, students, women and persons of lower ranks could not be members of the ROT. The members of the Roth were privileged money people. The Society set itself the task of organizing tourist trips in Russia and abroad, acquaintance with the sights of ancient Russian cities, as well as organizing trips to “holy places”.
In 1907, under the "Russian Society of Tourists" a commission was created to organize educational excursions in Russia for schoolchildren, which was engaged in excursions across Russia and acquaintance with the ancient Russian cities. In 1911 the board of the society moved from St. Petersburg to Moscow. In 1914, the "Russian Society of Tourism" numbered 5 thousand people.
After the events of 1917, many organizations and societies were banned. The emergence of Soviet tourism can be attributed to the 20s of the XX century. In 1918, the first tourism organization, the School Tour Bureau, was created. In 1919, decrees on medicinal areas were adopted. Resorts of various directions began to be built on their basis. In 1920, a decree was signed “on the use of Crimea for the treatment of workers”. In 1921, a decree was adopted on the organization of rest homes. The active construction of tourist centers, sanatoriums, health resorts, pioneer camps, etc. begins.
Churches, country houses, landowners' estates and other houses of wealthy people, which today are considered architectural monuments, were given to rest houses. Since the 1920s, the Russian Tourism Society has begun its active work again. In 1928, the ROT was closed, and on its basis the "Society of Proletarian Tourism OPT of the RSFSR was created, and in March 1930 - the" All-Union Voluntary Society of Proletarian Tourism and Excursions ", OPTiE, members were 6.5 million people. The "Society for Proletarian Tourism and Excursions" united excursion and tourist societies and organizations such as "Soviet Tourist", "Tourist of Georgia" and others. In 1929, the All-Union Joint Stock Company Intourist was created to serve foreign tourists and organize tourist trips of USSR citizens abroad.
In the course of time, Intourist opened branches in many cities of the USSR and representative offices in foreign countries. In the future, the State Committee of the USSR foreign tourist abroad had 4 travel companies and over 20 representative offices, some of which were registered under the sign of Intourist.
In the spring of 1936, the management of domestic tourism and excursions was transferred to the All-Union Central Council of Trade Unions. At the All-Union Central Council of Trade Unions, the Center for Tourist-Excursion Administration was established, with corresponding administrations in the republics, territories and regions.
Job number:
Year added:
Workload:
Introduction ………………………………………………………………………… ..3
1. Relevance of the development and promotion of weekend tours ……… .5
1.1. Definition, specifics of weekend tours ………………………… 5
1.2. Formation of demand for weekend tours ………………………… 6
1.3. Target audience of consumers of weekend tours ……………… 7
2. Problems of the formation of weekend tours and the possibilities of their solution ………………………………………………………………………… ..9
2.1. Problems in the formation of the service program for weekend tours …………………………………………………………………… 9
2.2. Approaches to the formation of the service program for weekend tours …………………………………………………………………… .13
2.3. Analysis of the offer of Russian tour operators for weekend tours ……………………………………………………………………………… ..18
Conclusion ……………………………………………………………………… 21
Excerpt from work:
Some theses from work on the topic Features of organizing weekend tours for residents of Moscow
Introduction
When exploring the possibility of tourist recreation, the emphasis should be on local residents. This is due to the fact that an increase in the standard of living and economic opportunities of a person, the development of transport infrastructure, the development of television and the Internet as information channels are increasingly contributing to the development of interest in domestic tourism, including weekend tours.
It should be borne in mind that the most important indicator of the management efficiency of tourism enterprises is the satisfaction of the consumer - tourist, traveler. This indicator cannot be achieved without purposeful and modern management of tourism enterprises. Based on the foregoing, the issues related to the management of the subjects of the tourism industry, which include the development and design of tours, are of high relevance today.
The aim of the work is to develop proposals for the development of weekend tours in Moscow.
The object of work is weekend tours.
The subject of work is demand analysis and development of a weekend tour.
Tasks:
1. To analyze the relevance of the development and promotion of weekend tours.
...........
1. The relevance of the development and promotion of weekend tours
1.1. Definition, specifics of weekend tours
Very often weekends or long holidays, which Russia is famous for, confuse ordinary people. Everything that our beloved capital can offer us is already tired of the order, but I want something like that!
But Russia is rich in regions that can fill our lives with bright and memorable adventures. And sometimes we do not even think about resting in its vastness. A weekend tour is a way out for those who are looking for adventure and want to rediscover Russia.
Active weekend tours in Russia are short-term adventures. They will give strength for further work. For them, you can choose a certain type of active recreation and a closer area of \u200b\u200bour country.
Such tours are good because they make it possible to change a boring situation in a very short time. They perfectly distract from everyday work and allow you to feed on new experiences in just a couple of days. "Hurry to rest ..." - so often say, implying a long summer vacation abroad. But who said that you cannot have a rest in 2-3 days without leaving the country? Take a break from Friday to Sunday!
Many Russian tourists choose such a vacation more than once or twice a year. They travel so regularly, changing regions, types and directions of outdoor activities. A two-day vacation is good for going out to nature with the whole family, does not require long fees and overcoming long distances.
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